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Our Mission

Empower Brands to Own Their Data and Lead With Intelligence

We exist to solve one problem: the gap between the buyer intelligence that wholesale operations generate and the structured data that brands actually capture and own. FIRE closes that gap — automatically, through the tools brands already use every day.

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How We Deliver

Four Commitments That Drive Everything We Build

01

Capture Data Automatically

Data capture must not require extra effort. When a rep presents a product range, when a buyer browses the portal, when a visitor engages in the showroom — the platform captures structured intelligence as a natural by-product. No forms. No manual entry. No friction.

02

Integrate, Not Replace

Your ERP and CRM are investments that work. FIRE does not ask you to rip them out. We sit between your buyers and your existing systems — enriching what you already have with the structured sales intelligence that those systems were never designed to capture.

03

Build for Your Industry

Generic tools force you to adapt. FIRE adapts to you. Every industry has its own product structures, seasonal rhythms, and channel dynamics. The platform speaks your language because we configure it for your vertical — with the modules, terminology, and workflows that match how your business operates.

04

Make AI Inevitable

AI should not be a separate project requiring a data science team. It should be a natural consequence of doing business on the right platform. Capture structured data today, and AI capabilities emerge over time — as your data matures, as patterns become visible, as history accumulates into prediction.

01

Capture Data Automatically

Data capture must not require extra effort. When a rep presents a product range, when a buyer browses the portal, when a visitor engages in the showroom — the platform captures structured intelligence as a natural by-product. No forms. No manual entry. No friction.

02

Integrate, Not Replace

Your ERP and CRM are investments that work. FIRE does not ask you to rip them out. We sit between your buyers and your existing systems — enriching what you already have with the structured sales intelligence that those systems were never designed to capture.

03

Build for Your Industry

Generic tools force you to adapt. FIRE adapts to you. Every industry has its own product structures, seasonal rhythms, and channel dynamics. The platform speaks your language because we configure it for your vertical — with the modules, terminology, and workflows that match how your business operates.

04

Make AI Inevitable

AI should not be a separate project requiring a data science team. It should be a natural consequence of doing business on the right platform. Capture structured data today, and AI capabilities emerge over time — as your data matures, as patterns become visible, as history accumulates into prediction.

Every wholesale interaction contains intelligence. A buyer who browses three categories before ordering reveals preference signals. A reorder that arrives every eight days reveals velocity. A promotional window that converts above benchmark reveals demand patterns. None of this is captured by an ERP, a CRM, or a spreadsheet.

FIRE captures it all — from portal sessions to trade fair conversations to showroom visits to remote presentations. One platform, one intelligence layer, one compounding data asset that appreciates with every promotional cycle.

Our Mission Pillars

FIRE Gives the Power to Create

Click any pillar to discover what it means for your brand.

Change

Transform traditional companies into digital-first brands.

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Change

We transform traditional wholesale companies into data-driven, digital-first brands. Not by replacing what works — but by connecting every sales channel into one intelligence layer that compounds with every cycle. The change is structural, not cosmetic.

Love

Build a company that buyers and teams love.

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Love

With FIRE, you become a company that buyers, internal teams, and stakeholders genuinely love working with. The platform removes friction from every interaction — making ordering effortless, reporting automatic, and every touchpoint more personal than the last.

Success

Sell faster, smarter, more successfully.

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Success

FIRE helps you sell more products, faster, and with measurably higher conversion. Structured session data from every channel — portal, trade fair, showroom, remote — powers smarter decisions every cycle. The intelligence compounds. The results follow.

Sales Excellence

Data-driven decisions. Higher order quality.

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Sales Excellence

Your buyers order data-driven, with higher quality and fewer errors. Velocity intelligence, listing patterns, and promotional benchmarks replace gut feel — turning every sales conversation into an evidence-based interaction.

Value

More attractive. More valuable. Long-term.

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Value

Structured intelligence is a compounding asset. After three cycles, your data becomes a moat competitors cannot replicate. FIRE makes your company structurally more valuable with every promotional cycle — through accumulated intelligence no competitor can shortcut.

Environmental Impact

Less travel. Fewer samples. Smaller footprint.

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Environmental Impact

Digital showrooms replace physical product samples. Remote selling replaces flights. Self-service portals replace printed materials. Brands using FIRE reduce travel, waste, and carbon footprint — while selling more efficiently.

Global Distribution

Intelligence Compounding Across Every Market. Right Now.

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Talk to Our Team

Tell us about your brand, your current B2B setup, and what you are looking to improve. We will show you exactly how FIRE works for your specific situation.

No generic demos. No slide decks. A real walkthrough with your products and your industry configuration.

What Happens Next

1
Discovery Call
Your products, channels, and systems.
2
Custom Demo
Platform configured for your industry.
3
Go Live
Connected to your ERP in 20–40 days.

Ready to See FIRE in Action?

Book a personalised demo — integrated with your ERP in 20–40 days.

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FAQ

Frequently Asked Questions

Most brands are fully operational within 20 to 40 days. FIRE Connect handles ERP integration with pre-built connectors for 250+ systems. Our implementation team, based in Wollerau near Zurich, manages data migration, system configuration, and buyer onboarding. First structured buyer data typically flows within the first week. Get started.
No. FIRE is designed to work alongside your ERP, not replace it. FIRE Connect integrates bidirectionally with SAP, Microsoft Dynamics, Oracle, and 80+ other ERP systems. Orders flow from FIRE to your ERP automatically. Stock levels and product data sync back. The two systems complement each other — your ERP handles operations, FIRE handles buyer intelligence.
FIRE serves 27 industries across wholesale distribution — from fashion and beauty to industrial equipment, pharma, and agriculture. Each industry benefits from the same core intelligence layer, with industry-specific configurations for product structures, ordering workflows, and analytics. See all industries.
FIRE is developed by FIREGROUP GmbH, headquartered in Wollerau (Canton of Schwyz) with offices in Zurich. We serve brands across DACH, Europe, and global markets. All data is hosted on AWS, with optional Swiss or European hosting with full compliance to GDPR and Swiss data protection regulations. Our team supports clients in German, English, and French.
FIRE captures six categories of structured data per buyer session: product views and search behaviour, comparison patterns, size and variant interactions, order composition and timing, abandoned selections, and session engagement metrics. This data feeds the AI layer which, after three sales cycles, predicts demand, detects churn risk, and recommends assortment adjustments. Explore FIRE Analytics.
No. The FIRE B2B Portal runs in any modern browser — no app, no plugin, no download. Buyers access your branded portal via a URL, log in, and start ordering. The experience is optimised for desktop and mobile. For trade fairs and showrooms, the Digital Showroom and Sales Table provide dedicated touchscreen interfaces that also require no buyer-side installation.
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