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Media Resources & Press Contact

Everything journalists and analysts need to write about FIRE — company facts, executive contacts, and brand assets.

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At a Glance

Company Snapshot

Company

FIREGROUP GmbH
Wollerau, Switzerland
Founded 2003
B2B wholesale technology platform

Leadership

Samuel Manz — CEO
Juri Christen — CTO
Dominik Thelen — Head of Product & Design
Christian Schär — Head of Marketing

What FIRE Does

FIRE is the intelligent B2B wholesale platform. Over ten connected products — portal, sales app, sales table, digital showroom, remote selling, analytics, AI assistant, planning suite, self-service, and ERP connector — feed one intelligence layer called FIRE Core. The platform captures structured data from every buyer interaction and transforms it into a compounding strategic asset. Brands go live in 20 to 40 days with full ERP integration.

Key Facts

FIRE in Numbers

10+
Connected Products
25+
Industries Served
20+
Years in B2B Wholesale
3
Cycles to AI-Ready Data
Wollerau
Swiss Headquarters
2003
Year Founded

Press Materials

We provide the following materials on request. Please contact us at press@b2b-portal.com.

FIRE Logo Pack
SVG, PNG, light & dark · on request
Fact Sheet
PDF, 2 pages · on request
Executive Photos
High-res portraits · on request
Brand Guidelines
Colour, typography, usage · on request

Press Contact

For media enquiries, interview requests, or press material, contact our communications team directly.

press@b2b-portal.com
We aim to respond within 24 hours on business days.

Global Distribution

Intelligence Compounding Across Every Market. Right Now.

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Talk to Our Team

Tell us about your brand, your current B2B setup, and what you are looking to improve. We will show you exactly how FIRE works for your specific situation.

No generic demos. No slide decks. A real walkthrough with your products and your industry configuration.

What Happens Next

1
Discovery Call
Your products, channels, and systems.
2
Custom Demo
Platform configured for your industry.
3
Go Live
Connected to your ERP in 20–40 days.

Ready to See FIRE in Action?

Book a personalised demo — integrated with your ERP in 20–40 days.

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FAQ

Frequently Asked Questions

Most brands are fully operational within 20 to 40 days. FIRE Connect handles ERP integration with pre-built connectors for 250+ systems. Our implementation team, based in Wollerau near Zurich, manages data migration, system configuration, and buyer onboarding. First structured buyer data typically flows within the first week. Get started.
No. FIRE is designed to work alongside your ERP, not replace it. FIRE Connect integrates bidirectionally with SAP, Microsoft Dynamics, Oracle, and 80+ other ERP systems. Orders flow from FIRE to your ERP automatically. Stock levels and product data sync back. The two systems complement each other — your ERP handles operations, FIRE handles buyer intelligence.
FIRE serves 27 industries across wholesale distribution — from fashion and beauty to industrial equipment, pharma, and agriculture. Each industry benefits from the same core intelligence layer, with industry-specific configurations for product structures, ordering workflows, and analytics. See all industries.
FIRE is developed by FIREGROUP GmbH, headquartered in Wollerau (Canton of Schwyz) with offices in Zurich. We serve brands across DACH, Europe, and global markets. All data is hosted on AWS, with optional Swiss or European hosting with full compliance to GDPR and Swiss data protection regulations. Our team supports clients in German, English, and French.
FIRE captures six categories of structured data per buyer session: product views and search behaviour, comparison patterns, size and variant interactions, order composition and timing, abandoned selections, and session engagement metrics. This data feeds the AI layer which, after three sales cycles, predicts demand, detects churn risk, and recommends assortment adjustments. Explore FIRE Analytics.
No. The FIRE B2B Portal runs in any modern browser — no app, no plugin, no download. Buyers access your branded portal via a URL, log in, and start ordering. The experience is optimised for desktop and mobile. For trade fairs and showrooms, the Digital Showroom and Sales Table provide dedicated touchscreen interfaces that also require no buyer-side installation.
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