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Product · FIRE Sales App

The Command Centre for Every Physical Sales Touchpoint.

Trade fair. Showroom. Field visit. The FIRE Sales App is the single device your rep needs to present collections, take orders, control the Digital Showroom, drive the Sales Table — and capture structured intelligence from every interaction. One app. Every touchpoint. All data in one layer.

3surfaces controlled from one device — Showroom, Table, App
100%offline-capable for trade fairs without reliable connectivity
1data layer across all physical sales channels
3cycles to AI predictions from field + showroom data
The Reality Today

Your Reps Present From PDFs and Write Orders on Paper

PDFs and Catalogues

Sales reps carry printed lookbooks or scroll through PDFs. Product data is outdated the moment it is printed. Pricing changes require new materials. The presentation is static, not interactive.

Paper Order Forms

Orders scribbled at trade fairs. Handwritten notes deciphered on Monday. Data re-keyed into the ERP. Every handoff introduces delay, error, and lost intelligence.

Disconnected Showroom Screens

Digital Showroom screens and Sales Tables run independently. The rep cannot control what the buyer sees. The presentation does not adapt to the conversation. Screens and sales process are disconnected.

The Command Centre

One App. Three Surfaces. Total Control.

The Sales App controls what your buyer sees on every screen — while capturing intelligence from every interaction.

app.b2b-portal.com/sales
Digital Showroom
3 screens · brand stories
Connected
Sales Table
98″ surface · interactive
Standby
Trade Fair & Field
offline-ready · on the go
Standby
FIRE Sales App
Command Centre
Live
Controlling Digital Showroom
Presenting collection on 3 screens · buyer browsing immersive brand content
Three Modes

Showroom Controller. Trade Fair Companion. Field Sales Tool.

Showroom Mode

Control what buyers see on the Digital Showroom screens and the Sales Table from one device. Navigate collections, zoom into products, trigger brand stories — all while building the order simultaneously. The Sales App is the launchpad that orchestrates the entire showroom experience.

Trade Fair Mode

Fully offline-capable. Present the complete collection, take structured orders, and capture buyer intelligence — even with unreliable WiFi. Data syncs automatically when connectivity returns. No paper forms. No Monday morning re-keying.

Field Sales Mode

Visit a buyer, present products on the tablet, build the order face-to-face, and submit directly to the ERP. Order history, individual pricing, and stock availability at your fingertips. The rep arrives prepared and leaves with a confirmed order.

App Features

Everything a Rep Needs. Nothing They Do Not.

Instant Ordering

Build orders during the conversation. Add products, configure variants, adjust quantities. Copy from previous orders. Transfer positions. Submit to ERP with one tap.

Visual Presentation

Product carousels, grid views, detailed product pages. High-resolution imagery with zoom. The complete collection at your fingertips — presented as a brand experience, not a spreadsheet.

Live Stock & Pricing

Real-time availability from your ERP. Customer-specific pricing loaded automatically. The rep never quotes the wrong price or sells unavailable stock.

Screen Control

Push products to the Digital Showroom screens. Navigate the Sales Table. Trigger brand stories and collection highlights. The rep controls the entire showroom from one device.

Offline First

Full functionality without internet. Collections, pricing, order logic — all cached locally. Orders sync the moment connectivity returns. Built for trade fairs where WiFi is a hope, not a guarantee.

Buyer Intelligence

Every product shown, every comparison made, every item discussed generates structured data. The intelligence feeds the same layer as portal sessions, showroom visits, and remote presentations.

The Intelligence Layer

Every Sales Conversation Becomes Structured Data

The app captures what CRM notes never could.

Products presented and time spent per category tracked automatically
Order vs presentation gap reveals unspoken buyer interest
Showroom engagement patterns feed account health scores
Trade fair data synced into the same layer as portal sessions
Cross-touchpoint buyer profiles built from field + showroom + portal
After 3 cycles, AI predicts which buyers need attention and when

Your CRM records what reps type. FIRE records what actually happened.

Sales Intelligence

What Brands Discover When Field Sales Data Enters the Platform

Showroom Control
The rep controlled the Digital Showroom from the tablet during the appointment. The buyer saw the collection on three screens while the order was built simultaneously on the Sales App.
FIRE Sales App · Showroom Mode
Trade Fair
Offline for three days at the trade fair. Took structured orders from every meeting. Data synced the moment WiFi came back. No paper forms. No Monday re-keying.
FIRE Sales App · Offline Mode
Cross-Touchpoint
The buyer browsed the portal, then visited the showroom, then reordered via self-service. One unified profile. Every interaction visible. No data lost between channels.
FIRE Core · Unified Profile
Engagement
Showroom sessions averaged significantly longer than PDF presentations. Buyers explored more categories and placed larger orders when the experience was interactive.
FIRE Analytics · Engagement Impact
Intelligence
Products shown but not ordered are now tracked. The sales team follows up on interest signals that previously existed only in the rep's memory.
FIRE AI · Interest Tracking
Table Integration
The 98-inch Sales Table became an extension of the Sales App. Products explored on the table surface were instantly added to the order being built on the tablet.
FIRE Sales Table · Sync
Preparation
Reps arrive with the buyer's order history, velocity trends, and product recommendations pre-loaded. Every meeting starts with context, not cold introductions.
FIRE Sales App · Buyer Prep
Efficiency
Order capture time per appointment reduced dramatically. Reps present more products, capture more data, and close more orders per day.
FIRE Analytics · Productivity
Consistency
Every rep presents the same brand story, the same product data, the same pricing. The Sales App ensures consistency across the entire salesforce.
FIRE Sales App · Brand Control
Compound
Field data, showroom data, and portal data converge. Three cycles of connected intelligence and the platform predicts which buyers need proactive attention.
FIRE AI · Prediction
FIRE B2B Portal

The Sales App Connects to Every FIRE Product.

From Showroom control to AI predictions — explore the entire FIRE ecosystem.

10 FIRE products

Global Distribution

Intelligence Compounding Across Every Market. Right Now.

Allocation confirmed
Tokyo
Get Started

Talk to Our Team

Tell us about your brand, your current B2B setup, and what you are looking to improve. We will show you exactly how FIRE works for your specific situation.

No generic demos. No slide decks. A real walkthrough with your products and your industry configuration.

What Happens Next

1
Discovery Call
Your products, channels, and systems.
2
Custom Demo
Platform configured for your industry.
3
Go Live
Connected to your ERP in 20–40 days.
FIRE Products
B2B Portal Sales App Sales Table Showroom AI Assistant
Remote Core Content Suite Connect Meet Analytics

Equip Your Sales Team With One Device for Everything

Showroom control. Trade fair orders. Field intelligence. All in one app.

Book a Demo
FAQ

Frequently Asked Questions

Most brands are fully operational within 20 to 40 days. FIRE Connect handles ERP integration with pre-built connectors for 250+ systems. Our implementation team, based in Wollerau near Zurich, manages data migration, system configuration, and buyer onboarding. First structured buyer data typically flows within the first week. Get started.
No. FIRE works alongside your ERP, not as a replacement. FIRE Connect integrates bidirectionally with SAP, Microsoft Dynamics, Oracle, and 80+ other ERP systems. Orders flow from FIRE to your ERP automatically. Stock levels and product data sync back. Your ERP handles operations, FIRE handles buyer intelligence.
FIRE serves 27 industries across wholesale distribution — from fashion and beauty to industrial equipment, pharma, and agriculture. Each industry benefits from the same core intelligence layer, with industry-specific configurations for product structures, ordering workflows, and analytics. See all industries.
FIRE is developed by FIREGROUP GmbH, headquartered in Wollerau (Canton of Schwyz) with offices in Zurich. We serve brands across DACH, Europe, and global markets. All data is hosted on AWS, with optional Swiss or European hosting with full compliance to GDPR and Swiss data protection regulations. Our team supports clients in German, English, and French.
FIRE captures six categories of structured data per buyer session: product views and search behaviour, comparison patterns, size and variant interactions, order composition and timing, abandoned selections, and session engagement metrics. This data feeds the AI layer which, after three sales cycles, predicts demand, detects churn risk, and recommends assortment adjustments. Explore FIRE Analytics.
No. The FIRE B2B Portal runs in any modern browser — no app, no plugin, no download. Buyers access your branded portal via a URL, log in, and start ordering. For trade fairs and showrooms, the Digital Showroom and Sales Table provide dedicated interfaces that also require no buyer-side installation.