FMCG wholesale moves at a pace no other vertical matches. Weekly promotions, monthly listing reviews, quarterly range resets, thousands of SKUs. Your supermarket buyer needs promotional pre-orders by Tuesday. Your convenience buyer needs impulse-ready assortments by Friday. FIRE keeps pace — and captures every rotation signal, listing change, and promotional uptake as shelf intelligence.
52 windows per year. Each with pre-order deadlines. PDF price lists compete with brands whose buyers pre-order online by Sunday evening.
Which retailers listed your new energy bar? When did convenience delist the 250ml? If listing data lives in spreadsheets, category management starts with guesswork.
Supermarkets need planogram compliance. Convenience needs impulse assortments. One product grid with one price list serves neither.
FMCG runs on promotions. Each window has different SKU mixes, different pack formats, and different uptake velocity per retail channel. FIRE tracks all of it.
Bars, crisps, chocolate, biscuits. Singles, multipacks, sharing bags, display-ready cases. Weekly rotation in convenience. Promotional windows every 2–4 weeks.
Soft drinks, energy, water, juice, functional beverages. 250ml to 2L. Singles, multipacks, pallet deals. Seasonal flavours and limited editions.
Protein bars, vitamins, supplements, sugar-free snacks. Fastest-growing FMCG category. Drugstore and health food channel intelligence critical.
Laundry, surface cleaners, dishwashing, paper products. Sustainability credentials as filter dimension. Private label alongside branded.
Shampoo, body wash, skincare, oral care. Variant-heavy: scent, size, formulation. Ingredient lists and certifications as browsing dimensions.
Nappies, baby food, pet food. High reorder velocity. Subscription-friendly. Loyalty patterns predicting long-term value.
FMCG wholesale operates at a speed no other vertical matches. Promotional windows rotate weekly. Listings change monthly. Range reviews happen quarterly. A brand managing your full range across supermarkets, convenience stores, drugstores, and online grocery cannot wait for a quarterly report.
FIRE captures rotation intelligence from every channel in real time. Portal reorder frequency shows which SKUs turn fastest. Promotional uptake data shows which windows overperform. Listing velocity tracks every account gained and lost. Pack format browsing reveals channel-specific shifts.
The channel complexity is the moat. Supermarkets need planogram compliance. Convenience needs fast-rotation assortments. Drugstores need health category expertise. Online grocery needs data feeds. A platform that adapts per channel captures per-channel intelligence.
After one cycle, your data shows which SKUs drive uptake per channel. After two, planning shifts from forecast to evidence. After three, FIRE AI predicts uptake, flags listings, and recommends range adjustments.
The platform is the tool. The shelf velocity intelligence is the asset. And the asset compounds with every promotion, every listing, and every reorder.
Reduce effort, accelerate velocity, and capture intelligence — across every channel and every promotional window.
Promotions, listings, pack formats, reorder velocity — one platform, compounding every cycle.
See FIRE for FMCGTell us about your brand, your current B2B setup, and what you are looking to improve. We will show you exactly how FIRE works for your specific situation.
No generic demos. No slide decks. A real walkthrough with your products and your industry configuration.
Trusted by leading FMCG brands across snacks, beverages, health & wellness, personal care, and household products worldwide.