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FMCG · Remote Selling

Remote Selling for FMCG Brands.

Your Tokyo distributor needs the Q4 promotional range. Your Dubai retail partner wants to compare pack formats. Your São Paulo buyer has 25 minutes between calls. FIRE Remote replaces three flights with three screen-synchronised sessions where products render locally at full quality, orders close during the call, and every regional preference becomes structured demand data.

The Problem

International Distribution Without Regional Demand Data Is a Volume Bet.

Video Calls Compress Product Quality to Noise

Pack designs, label details, and display-ready configurations need pixel-level clarity. Video compression turns them into artefacts. FIRE Remote renders products locally on the buyer’s screen — no compression, no quality loss, no ambiguity about what they are ordering.

PDF Range Sheets Generate Zero Regional Intelligence

You email the same catalogue to 12 markets. You have no visibility into which categories Tokyo browsed, which pack formats Dubai compared, or which promotions São Paulo committed to first. Remote selling captures all of it as structured regional data.

Flying to Every Market for Every Promotional Window Is Not Scalable

Four promotional peaks per year. Twelve international markets. That is 48 flights to present every window to every distributor in person. FIRE Remote covers them in one week — with regional demand intelligence you never got from in-person visits.

Remote Selling Capabilities

Six Capabilities. Each One Changes How International FMCG Selling Works.

Screen-Synchronised Selling

Products render locally on the buyer’s screen. No compression. Pack designs, labels, display configs in full quality. The rep controls. The buyer sees.

In-Session Ordering

Full ordering during the session. Channel pricing, volume tiers, promotional pre-orders, delivery scheduling. The order closes before the call ends.

Regional Demand Intelligence

Category preferences per market, pack format selections per region, promotional uptake per geography. Production reflects regional demand, not a global forecast.

Promotional Calendar Remote

Present promotional windows to international buyers with volume tiers and display-ready configs. Commitment captured in session, not via email chains.

Connected to the B2B Portal

After the session, selections and commitments carry over to the buyer’s portal. Reorders happen self-service. The remote journey continues online.

FIRE Meet Video Layer

High-quality video alongside the synchronised product experience. Camera, voice, annotations — all browser-based. The human connection during remote selling.

Style Intelligence

What FMCG Brands Learn When Booth Engagement Becomes Structured Data

The Bigger Picture

The Real Value Is Not the Replaced Flight. It Is the Regional Demand Data.

Remote selling replaces flights. That saves cost and time. But the lasting value is the intelligence. Each session captures what a phone call and a PDF never did: which categories Tokyo prioritised, which pack formats Dubai compared, which promotional window São Paulo committed to first. After eight sessions across eight markets, you have eight distinct regional demand profiles.

The session itself is powerful: screen-synchronised, not screen-shared. The buyer sees your products rendered locally at full quality. The rep drives the experience from the Sales App — switching categories, comparing pack formats, presenting promotional windows, building the order. The buyer watches in pixel-perfect quality on their own screen.

After one promotional launch via Remote, your production planning shifts from a global average to regional precision. After two cycles, you know which categories to lead with per market, which promotional windows convert fastest per region, and which pack formats to invest in per geography.

Remote selling is the tool. The regional demand intelligence is the asset. The asset compounds with every session, every market, and every buyer who reveals what a PDF catalogue never will.

Measurable Impact With FIRE

Reduce effort, accelerate velocity, and capture intelligence — across every channel and every promotional window.

up to
68%
Self-Service Reorders
International markets covered without flights or jet lag
72% origin film completion drives listing commitment
Replace flights with data →
up to
3.4×
Promotional Reorder Rate
Regional demand profiles from every session
Production planning shifts from forecast to evidence
Capture regional intelligence →
up to
8 weeks
Earlier Trend Signals
Shelf rotation visible in real-time portal data
Production adjusted before quarterly report arrives
Capture shelf intelligence →
up to
100%
Listing Intelligence Captured
Every listing gained, lost, and at risk — tracked
Category management powered by evidence, not spreadsheets
Own your listing data →
FIRE Remote

FIRE Remote Replaces Flights With Data-Rich Virtual Selling.

Regional demand data feeds FIRE Analytics and AI. Selections carry over to the FIRE B2B Portal for self-service reordering.

10 FIRE products

Eight Markets. One Week. Regional Demand Intelligence From Every Session.

Screen-synchronised selling that captures what PDF catalogues and phone calls never will.

See Remote Selling
Get Started

Talk to Our Team

Tell us about your brand, your current B2B setup, and what you are looking to improve. We will show you exactly how FIRE works for your specific situation.

No generic demos. No slide decks. A real walkthrough with your products and your industry configuration.

What Happens Next

1
Discovery Call
Your products, channels, and systems.
2
Custom Demo
Platform configured for your industry.
3
Go Live
Connected to your ERP in 20–40 days.

Own Your Data. Learn From It. Use It With AI.

Trusted by leading FMCG brands across snacks, beverages, health & wellness, personal care, and household products worldwide.

FAQ

Frequently Asked Questions

FIRE captures every shelf rotation interaction as structured data. When a buyer explores shelf rotation options on the B2B Portal or Sales App, each selection is logged, analysed, and fed into the AI layer. Over three sales cycles, FIRE predicts shelf rotation demand patterns with increasing accuracy — helping fmcg brands optimise production allocation and reduce dead stock by 15-25%. See FIRE Analytics.
Yes. FIRE Connect integrates with 250+ systems including SAP, Microsoft Dynamics, Oracle, and industry-specific solutions for promotional calendars. Most fmcg brands are fully integrated within 20-40 days. The integration is bidirectional — orders, stock levels, and promotional calendars data flow seamlessly between FIRE and your existing infrastructure. Learn about FIRE Connect.
Most B2B platforms digitise transactions. FIRE captures intelligence. Every buyer interaction across Portal, Sales App, Digital Showroom, and Remote feeds one unified data layer. After three cycles, the AI predicts buyer behaviour, flags churn risk, and recommends assortment adjustments specific to fmcg — including pack format variants. This compounding intelligence is what sets FIRE apart.
Typically 20 to 40 days from kickoff to live operation. FIRE has pre-built templates for fmcg including shelf rotation, promotional calendars, and pack format variants workflows. The implementation team, based at our headquarters in Wollerau near Zurich, handles ERP integration, data migration, and buyer onboarding. First structured data flows within the first week.
Absolutely. FIRE supports multi-language, multi-currency, and region-specific pricing — essential for fmcg brands operating across Germany, Austria, Switzerland, and wider European markets. Data is hosted on AWS — with optional Swiss or European hosting available — fully GDPR and Swiss data protection compliant. Our Zurich team supports brands in German, English, and French. Contact us.
FIRE captures six categories of structured data per buyer session: product views, search behaviour, comparison patterns, shelf rotation interactions, order composition, and session timing. For fmcg specifically, this includes promotional calendars preferences and pack format variants patterns. This intelligence compounds — each cycle makes predictions sharper and recommendations more actionable. Explore FIRE AI.
Also available for
Fashion & Apparel Consumer Electronics Beauty & Cosmetics Food & Beverage
All Industries →
Global Distribution

Intelligence Compounding Across Every Market. Right Now.

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Tokyo
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