The FIRE Sales Table is the large-format display your rep controls via the Sales App. At ANUGA, PLMA, or your brand showroom, buyers see your full FMCG range — your full range browsable by category, pack format, and promotional window — on a screen that makes every product, every configuration, and every promotional display visible at a scale no printed material can match. Every product tap, every pack comparison, and every promotional commitment captured as structured category intelligence.
FMCG ranges span thousands of SKUs across multiple pack formats and promotional configurations. A booth shelf shows a fraction. FIRE Sales Table shows the complete range with real-time filtering, live pricing, and promotional calendar — on a single large-format screen.
Display-ready packaging, seasonal configurations, and promotional pricing change monthly. Rebuilding physical displays at every fair is slow and expensive. The Sales Table updates instantly — one tap switches the entire promotional window.
Without a digital display layer, your trade fair investment generates visitor counts, not product interaction data. FIRE Sales Table captures every product browsed, every pack format compared, and every promotional window explored — structured per buyer session.
your full range displayed on a large-format screen with real-time filtering by category, pack format, promotional window, and listing status. The buyer sees range depth that no printed catalogue or shelf display can match.
One tap switches from Q4 Holiday to New Year Health. Products, pricing, display-ready configurations, and volume tiers update per window. Promotional pre-ordering during the session.
Singles vs multipacks vs display-ready vs pallet. Side-by-side comparison on screen at scale. The buyer sees every configuration with pricing and logistics data. Every comparison captured as format preference intelligence.
The rep drives the Sales Table from the FIRE Sales App. Category navigation, pack format filtering, promotional switching, and order building — all from one interface. The table is the display. The app is the control.
Full range cached locally. Sales Table and Sales App work together without internet. At ANUGA, PLMA, SIAL, or Gulfood — no dependence on fair WiFi. Session data syncs when connectivity resumes.
Every product browsed, every pack format compared, every promotional window explored, every category navigated. Structured per buyer session and feeding FIRE Analytics for category management and trade fair ROI measurement.
FMCG trade fairs are range presentation events. The buyer walks 8 halls and visits 40 stands. The brands that show range depth, promotional configurations, and pack format options at scale get the order. The brands that show a shelf sample and a price list PDF get a follow-up email that may or may not convert.
FIRE Sales Table puts the full range on a large-format screen. The rep controls the experience from the Sales App: filtering by category, switching promotional windows, comparing pack formats, and building the order — all while the buyer sees the products at a scale that makes decision-making immediate. Promotional pre-orders close during the session. Pack format decisions happen on screen. Listing discussions reference real data.
The intelligence capture is the compound advantage. Every product the buyer browses, every pack format comparison, every promotional window explored generates structured data. After one ANUGA cycle, your booth planning shifts from creative instinct to product interaction evidence. After two, you know which categories to lead with per buyer channel, which pack formats to feature, and which promotional windows to highlight per retail segment.
The screen is the tool. The session interaction data is the asset. And the asset compounds with every fair, every buyer session, and every product comparison that would otherwise have been a glance at a shelf that nobody measured.
Reduce effort, accelerate velocity, and capture intelligence — across every channel and every promotional window.
Category browsing. Pack format comparison. Promotional pre-orders. Controlled from the Sales App.
See the Sales TableTell us about your brand, your current B2B setup, and what you are looking to improve. We will show you exactly how FIRE works for your specific situation.
No generic demos. No slide decks. A real walkthrough with your products and your industry configuration.
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