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Product · FIRE Sales Table

Turn Any Screen Into an Emotional Selling Experience.

Place a screen on the table. Connect it to the FIRE Sales App. Now your rep presents collections, tells brand stories, and walks buyers through products visually — controlled entirely from the tablet in their hand. The buyer watches. The rep sells. The platform captures every signal. Works in the showroom. Works remotely. Works everywhere a screen meets a conversation.

Anyscreen becomes a Sales Table — no special hardware required
1device controls what the buyer sees — the Sales App
Remoteshareable — the same experience works over video call
3cycles of presentation data to unlock AI recommendations
The Reality Today

Your Reps Sell From Laptops and PDFs. Your Buyers Deserve Better.

Static PDFs and Catalogues

Product images in a PDF. Scrolling through slides. No zoom, no storytelling, no emotion. The buyer sees a document, not a brand. The products look the same as every other brand's PDF.

Laptop on the Table

A 13-inch laptop screen between two people. The rep twists it around. The buyer squints. The screen is too small for two people, too clunky for storytelling, and captures zero data about what was shown.

No Shared Visual Experience

The rep sees one thing, the buyer sees another. There is no shared canvas. Remote buyers get even less — screen-shared spreadsheets with no brand presence and no visual impact.

The Selling Experience

The Rep Controls. The Buyer Watches. FIRE Captures.

One screen on the table. One app in the rep's hand. A selling experience that feels like storytelling.

FIRE Sales Table · Screen on the Table
Table Screen
What the buyer sees
Live
Collection Story
Autumn/Winter 2026
Immersive brand visuals. High-resolution imagery. Campaign videos. The buyer sees your collection as a story, not a spreadsheet.
Product Deep Dive
Zoom. Rotate. Feel.
High-res product imagery with zoom. Material details. Colour variants side by side. The buyer sees exactly what they are ordering.
Black
Navy
Grey
Live Configuration
Build the Order Together.
Sizes, quantities, pack configuration — visible on the table screen while the rep builds the order on the Sales App. Both see the same thing.
XS
S: 12
M: 24
L: 18
Remote Sharing
Same Experience. Any Distance.
Share the Sales Table screen remotely. The buyer sees the same visual experience from anywhere. No more screen-shared spreadsheets. Emotional selling works over distance too.
Remote session active · Zurich ↔ Tokyo
Sales App
Controls the screen
Rep navigates collection story. Swipes through campaign visuals. Buyer watches on table screen.
Intelligence
Shown
14 products presented
Engagement
6 min on collection story
How It Works

Any Screen. One App. Emotional Selling.

1. Place a Screen

Any screen works. A monitor on the showroom table. A display at the trade fair booth. A TV in the meeting room. No special hardware needed. Connect it to FIRE and it becomes a Sales Table.

2. Control From the App

The FIRE Sales App in the rep's hand controls everything on the table screen. Navigate collections. Zoom into products. Trigger brand stories. Build the order — all from one device.

3. Sell Emotionally

The buyer looks at the screen and sees your brand. Full-screen imagery. Campaign content. Products at a scale that creates impact. This is not a data table — it is a brand experience that sells.

Features

Every Feature Serves One Goal: Sell Better.

Full-Screen Brand Experience

Collections presented as campaigns, not catalogues. High-resolution imagery, videos, and brand stories fill the screen. The buyer sees your world, not a product list.

Remote Sharing

Share the Sales Table screen with remote buyers. They see the same visual experience from anywhere. No more screen-shared spreadsheets. Emotional selling works over any distance.

Instant Product Lookup

Buyer asks about a product? The rep finds it on the app in seconds and pushes it to the table screen. No flipping through catalogues. No searching through folders. Instant response.

Order While Presenting

The rep builds the order on the Sales App while presenting on the table screen. No separate order entry step. By the time the presentation ends, the order is ready to submit.

The Intelligence Layer

The Table Screen Captures What the Rep Cannot Type

Which products were presented and in what sequence
How long each product was shown — dwell time as interest signal
Products shown but not ordered — the interest gap the CRM never sees
Presentation data feeds the same layer as portal and field data
Remote sessions generate the same structured intelligence as in-person
After 3 cycles, AI recommends which products to present to which buyer

Every presentation becomes structured data. That is the unfair advantage.

Selling Intelligence

What Brands Discover When Presentations Become Data

Emotion
Buyers engaged immediately when they saw the collection on the table screen. The full-screen experience felt like a brand event, not a sales meeting. Order values increased measurably.
FIRE Sales Table · Brand Impact
Remote
International buyers received the same visual experience as showroom visitors. The shared table screen replaced screen-shared spreadsheets. Remote sell-through improved significantly.
FIRE Remote · Distance Selling
Control
The rep never turned the laptop around again. The Sales App controlled the table screen seamlessly. The conversation flowed naturally because the technology disappeared.
FIRE Sales App · Screen Control
Discovery
Products shown on the table screen triggered questions the buyer would never have asked from a PDF. Visual selling led to cross-category exploration and expanded orders.
FIRE Analytics · Cross-Sell
Intelligence
The gap between products shown and products ordered is now visible. That gap is the follow-up pipeline. The data the CRM never captures, FIRE tracks automatically.
FIRE AI · Interest Gap
Flexibility
Trade fair booth, showroom table, meeting room TV. The same Sales Table experience on any screen. No special hardware, no installation, no complexity.
FIRE Sales Table · Any Screen
Speed
Buyer asks about a product? On the table screen in seconds. The real-time product lookup changed the dynamics of every appointment. No more waiting, no more flipping.
FIRE Sales App · Instant Response
Consistency
Every rep presents the same brand story. The Sales Table ensures visual consistency across the entire salesforce. The brand experience is not dependent on individual skill.
FIRE Sales Table · Brand Control
Hybrid
Physical samples on the table, digital storytelling on the screen. The buyer touches the product and sees the campaign. Physical and digital in the same moment.
FIRE Sales Table · Hybrid Selling
Compound
Presentation data from every Sales Table session feeds the intelligence layer. Three cycles and AI tells the rep which products to show which buyer before the meeting starts.
FIRE AI · Prediction
FIRE B2B Portal

The Sales Table Connects to Every FIRE Product.

From App control to remote sharing — explore the entire FIRE ecosystem.

10 FIRE products

Global Distribution

Intelligence Compounding Across Every Market. Right Now.

Allocation confirmed
Tokyo
Get Started

Talk to Our Team

Tell us about your brand, your current B2B setup, and what you are looking to improve. We will show you exactly how FIRE works for your specific situation.

No generic demos. No slide decks. A real walkthrough with your products and your industry configuration.

What Happens Next

1
Discovery Call
Your products, channels, and systems.
2
Custom Demo
Platform configured for your industry.
3
Go Live
Connected to your ERP in 20–40 days.
FIRE Products
B2B Portal Sales App Sales Table Showroom AI Assistant
Remote Core Content Suite Connect Meet Analytics

Turn Any Screen Into a Brand Experience That Sells

Visual selling. Emotional impact. Intelligence from every presentation.

Book a Demo
FAQ

Frequently Asked Questions

Most brands are fully operational within 20 to 40 days. FIRE Connect handles ERP integration with pre-built connectors for 250+ systems. Our implementation team, based in Wollerau near Zurich, manages data migration, system configuration, and buyer onboarding. First structured buyer data typically flows within the first week. Get started.
No. FIRE works alongside your ERP, not as a replacement. FIRE Connect integrates bidirectionally with SAP, Microsoft Dynamics, Oracle, and 80+ other ERP systems. Orders flow from FIRE to your ERP automatically. Stock levels and product data sync back. Your ERP handles operations, FIRE handles buyer intelligence.
FIRE serves 27 industries across wholesale distribution — from fashion and beauty to industrial equipment, pharma, and agriculture. Each industry benefits from the same core intelligence layer, with industry-specific configurations for product structures, ordering workflows, and analytics. See all industries.
FIRE is developed by FIREGROUP GmbH, headquartered in Wollerau (Canton of Schwyz) with offices in Zurich. We serve brands across DACH, Europe, and global markets. All data is hosted on AWS, with optional Swiss or European hosting with full compliance to GDPR and Swiss data protection regulations. Our team supports clients in German, English, and French.
FIRE captures six categories of structured data per buyer session: product views and search behaviour, comparison patterns, size and variant interactions, order composition and timing, abandoned selections, and session engagement metrics. This data feeds the AI layer which, after three sales cycles, predicts demand, detects churn risk, and recommends assortment adjustments. Explore FIRE Analytics.
No. The FIRE B2B Portal runs in any modern browser — no app, no plugin, no download. Buyers access your branded portal via a URL, log in, and start ordering. For trade fairs and showrooms, the Digital Showroom and Sales Table provide dedicated interfaces that also require no buyer-side installation.