Concept

ERP Integration: Connect Your Systems. Do Not Replace Them.

Q: Which industries does FIRE serve?

FIRE serves 27 industries across wholesale distribution -- from fashion and beauty to industrial equipment, pharma, and agriculture. Each industry benefits from the same core intelligence layer, with industry-specific configurations for product structures, ordering workflows, and analytics. See all industries.

Q: Do our buyers need to install any software to use FIRE?

No. The FIRE B2B Portal runs in any modern browser -- no app, no plugin, no download. Buyers access your branded portal via a URL, log in, and start ordering. The experience is optimised for desktop and mobile. For trade fairs and showrooms, the Digital Showroom and Sales Table provide dedicated touchscreen interfaces that also require no buyer-side installation.

Your ERP is the backbone of your operations. It manages orders, pricing, stock, fulfilment, and finance. A B2B platform does not replace it — it connects to it. The right integration layer turns your ERP from an internal system into the engine behind every external touchpoint: portal, showroom, Sales App, and remote. Real-time. Bidirectional. No spreadsheet bridges.

The Principle

Integration Is Not a Project. It Is the Permanent Connection Between Your World and Your Buyers.

ERP integration in B2B means creating a persistent, real-time data bridge between your operational systems and your commercial touchpoints. When a price changes in SAP, buyers see it in the portal within seconds. When a buyer places an order on the portal, it reaches the ERP without human intervention. Integration is not a one-time migration. It is a living connection that runs continuously.

Integration Models

Three Ways to Connect. Only One Scales.

Model 1

Manual Export/Import

ERP

→

B2B

Export CSV from ERP. Edit in Excel. Import into portal. Repeat daily. Someone always forgets. Errors multiply.

Error-prone

Always outdated

Does not scale

Model 2

Batch Processing

ERP

→

overnight

B2B

Automated but scheduled. Data syncs once a day — overnight. Orders reach the ERP next morning. Stock shown in the portal is always yesterday's stock.

Automated but delayed

Data always hours old

One-directional risk

Model 3

Real-Time Middleware

ERP

⇄

real-time

⇄

real-time

B2B

A middleware layer sits between ERP and platform. Data flows bidirectionally, in real time, validated at every step. Changes appear everywhere within seconds.

Real-time, bidirectional

Validated at middleware

Scales to any system

What Flows

Five Data Types That Must Flow in Real Time.

Orders

Placed in portal → confirmed in ERP

Placement, confirmation, invoicing, shipping status, returns

Pricing

Updated in ERP → live in portal

Customer-specific, channel-specific, promotional, volume tiers

Products

Managed in PIM/ERP → displayed everywhere

Descriptions, attributes, variants, size matrices, imagery links

Stock

WMS/ERP → real-time availability

Available-to-promise, warehouse allocation, incoming deliveries

Customers

CRM/ERP → buyer accounts

Account data, contacts, payment terms, credit limits, segments

Principles

Five Principles of a Good ERP Integration.

Connect, Do Not Replace

A good integration preserves your existing investment. You keep SAP. You keep your WMS. The middleware connects them to the B2B platform without replacing anything. No replatforming.

Real-Time, Not Batch

Batch processing is a legacy compromise. Modern integration delivers data in real time. A price change in SAP appears in the portal within seconds. An order placed at 3pm reaches the ERP at 3pm.

Validate at the Middle

Errors should be caught by the middleware, not by the destination system. Missing fields, format conflicts, business rule violations — all validated before the data flows through.

Abstract the Connection

When the ERP gets updated, the integration should not break. A middleware layer abstracts the connection. Changes in the source system are handled at the middleware, not in the platform.

FAQ

Frequently Asked Questions

Most brands are fully operational within 20 to 40 days. FIRE Connect handles ERP integration with pre-built connectors for 250+ systems. Our implementation team, based in Wollerau near Zurich, manages data migration, system configuration, and buyer onboarding. First structured buyer data typically flows within the first week. Get started.

No. FIRE is designed to work alongside your ERP, not replace it. FIRE Connect integrates bidirectionally with SAP, Microsoft Dynamics, Oracle, and 80+ other ERP systems. Orders flow from FIRE to your ERP automatically. Stock levels and product data sync back. The two systems complement each other — your ERP handles operations, FIRE handles buyer intelligence.

FIRE serves 27 industries across wholesale distribution — from fashion and beauty to industrial equipment, pharma, and agriculture. Each industry benefits from the same core intelligence layer, with industry-specific configurations for product structures, ordering workflows, and analytics. See all industries.

FIRE is developed by FIREGROUP GmbH, headquartered in Wollerau (Canton of Schwyz) with offices in Zurich. We serve brands across DACH, Europe, and global markets. All data is hosted on AWS, with optional Swiss or European hosting with full compliance to GDPR and Swiss data protection regulations. Our team supports clients in German, English, and French.

FIRE captures six categories of structured data per buyer session: product views and search behaviour, comparison patterns, size and variant interactions, order composition and timing, abandoned selections, and session engagement metrics. This data feeds the AI layer which, after three sales cycles, predicts demand, detects churn risk, and recommends assortment adjustments. Explore FIRE Analytics.

No. The FIRE B2B Portal runs in any modern browser — no app, no plugin, no download. Buyers access your branded portal via a URL, log in, and start ordering. The experience is optimised for desktop and mobile. For trade fairs and showrooms, the Digital Showroom and Sales Table provide dedicated touchscreen interfaces that also require no buyer-side installation.

Get Started

Talk to Our Team

Tell us about your brand, your current B2B setup, and what you are looking to improve. We will show you exactly how FIRE works for your specific situation.

No generic demos. No slide decks. A real walkthrough with your products and your industry configuration.

What Happens Next

Discovery Call
Your products, channels, and systems.

Custom Demo
Platform configured for your industry.

Go Live
Connected to your ERP in 20–40 days.