FIRE Sales App puts your full FMCG range on screen at trade fairs, international fairs, private label fairs, and every field visit. your full range filterable by category, pack format, and promotional window. Channel-specific pricing per buyer. Real-time listing status per account. Promotional pre-ordering with volume tiers and display-ready configurations. Offline-capable ordering on Mac and Windows. Every product shown, every listing discussed, every promotional commitment — captured as structured category intelligence that feeds FIRE Analytics and AI.
FMCG ranges span thousands of SKUs with multiple pack formats, promotional configurations, and channel-specific pricing. Static catalogues cannot reflect weekly promotional changes or real-time stock availability. FIRE Sales App delivers the full digital range with live filtering, pack format views, and instant pricing per buyer.
Trade fair listing discussions produce proposals, acceptances, sample requests, and rejections. Without structured digital capture, these outcomes degrade into ambiguous notes. FIRE captures every listing decision with reason codes, links it to the buyer profile, and feeds it directly into category management workflows.
Pack format preferences, promotional uptake signals, category interest patterns, and channel-specific responses are high-value data points generated at every booth session. FIRE captures them automatically — products shown, filters applied, comparisons made, orders placed — and structures them as category intelligence.
Not a demo. A real trade fair session — range presentation, listing discussion, promotional pre-order, and intelligence capture.
Complete digital product range with real-time filtering by category, pack format, promotional window, listing status, and channel. Live stock availability and pricing. Updated automatically — no catalogue reprints, no outdated price lists.
All active and upcoming promotional windows displayed with pre-order deadlines, display-ready pack options, volume-tier pricing, and compliance requirements. Buyers commit during the session. Uptake tracked per window, per buyer, per channel.
Real-time listing status per account. New listing proposals with product specs and sell-in data. Decision outcomes captured with reason codes. Listing velocity, acceptance rates, and gap analysis feeding FIRE Analytics automatically.
Automatic pricing adaptation per buyer profile: supermarket volume tiers, convenience terms, drugstore structures, online marketplace pricing. MOQs, delivery terms, and promotional conditions adjust per channel. One app, multiple commercial models.
Complete range, pricing, stock data, and promotional calendar cached locally. Orders placed without internet connectivity. Full session data — products shown, listings discussed, orders placed — syncs automatically when connection resumes.
Every session generates structured data: products presented, pack formats compared, listings proposed, promotional commitments made, and buyer responses captured. Session intelligence feeds FIRE Analytics for category management, trade fair ROI measurement, and field sales optimisation.
FIRE Sales App adapts the presentation per buyer channel automatically. Supermarket buyers see the full range with planogram-ready pack configurations and volume tiers. Convenience buyers see impulse-ready top sellers ranked by rotation velocity. Drugstore buyers see health and wellness category views with ingredient data. Each channel gets the relevant range view, pricing structure, and promotional calendar.
The listing management layer captures every proposal, acceptance, sample request, and rejection with structured reason codes. Listing velocity per account, acceptance rates per category, and gap analysis across the portfolio feed directly into category management workflows. This transforms trade fairs from order-taking events into structured intelligence-gathering operations.
After one trade fairs cycle, your booth data shows which categories drive the fastest listing commitments, which pack formats buyers shift toward, and which promotional windows get immediate pre-orders vs follow-up. After two cycles, your booth strategy, your product launch timing, and your trade fair investment become evidence-based.
The Sales App is the tool. The session intelligence is the asset. And the asset compounds with every fair, every field visit, and every listing conversation that would otherwise have been a handwritten note discarded by Wednesday.
Reduce effort, accelerate velocity, and capture intelligence — across every channel and every promotional window.
Full range. Promotional calendar. Listing management. Offline ordering. Every session captured.
See the Sales AppTell us about your brand, your current B2B setup, and what you are looking to improve. We will show you exactly how FIRE works for your specific situation.
No generic demos. No slide decks. A real walkthrough with your products and your industry configuration.
Trusted by leading FMCG brands across snacks, beverages, health & wellness, personal care, and household products worldwide.