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Electrical Components · FIRE Sales Table

Sales Table for Electrical Components.

The Sales Table is any large screen — a wall-mounted display behind the wholesaler counter, a 65-inch screen at your Light+Building booth, a presentation display at a distributor meeting. Controlled by the Sales App. The installer sees specs at scale: full parametric comparison grids, compliance matrices across products, project BOMs building in real time, and stock visibility across warehouses. The rep controls. The platform captures every product viewed, every spec compared, and every order committed.

The Problem

Why Printed Catalogues Fail Electrical Brands With 30,000 Specifications.

Physical Displays Cannot Scale to Full Range Depth

Electrical Components ranges span thousands of SKUs across multiple IP ratings and promotional configurations. A booth shelf shows a fraction. FIRE Sales Table shows the complete range with real-time filtering, live pricing, and promotional calendar — on a single large-format screen.

Promotional Configurations Change Faster Than Shelf Setups

Display-ready packaging, seasonal configurations, and promotional pricing change monthly. Rebuilding physical displays at every fair is slow and expensive. The Sales Table updates instantly — one tap switches the entire project window.

Booth Engagement Generates Foot Traffic, Not Data

Without a digital display layer, your Light+Building investment generates visitor counts, not product interaction data. FIRE Sales Table captures every product browsed, every IP rating compared, and every project window explored — structured per buyer session.

The Speed Test

Same 5-Product Order. Phone Counter vs Sales Table. Watch the Gap Open.

📞 Phone Counter
0:00Installer calls. Hold music.
1:40Connected. “RCBO, 32 amp, C-curve.”
2:30“30 or 100mA?” “What type?”
4:10Counter searches catalogue…
5:50“ABB or Schneider?” No comparison.
7:20Stock check: “Let me call warehouse.”
9:40Product 2 of 5. Repeats process.
18:00Product 4… “Can you hold?”
24:30All 5 ordered. No certs. No BOM. Maybe wrong spec.
24:30 total · 0 data points · spec risk: high
🖥️ FIRE Sales Table
0:00Installer at counter. Rep opens Sales App.
0:15Spec search: RCBO 32A C30. 3 results on screen.
0:40ABB vs Schneider vs Hager — side by side.
1:10Stock: 248 at WHouse A. ✓ CE cert shown.
1:30Added to BOM. Next product.
2:45Products 2-3 added via spec search.
3:40Products 4-5 added. Full BOM on screen.
4:20BOM submitted. Compliance pack generated. ✓
4:20 total · 14 data points · spec accuracy: 100%
5.6×faster
100%spec accurate
14data points captured
20 minsaved per order
Sales Table Features

Sales Table Features for Electrical Component Presentations at Counters, Light+Building, and Distributor Meetings.

Full Electrical Components Range at Scale

your full range displayed on a large-format screen with real-time filtering by category, IP rating, project window, and listing status. The buyer sees range depth that no printed catalogue or shelf display can match.

Project Window Switching

One tap switches from Q4 Holiday to New Year Health. Products, pricing, display-ready configurations, and volume tiers update per window. Promotional pre-ordering during the session.

IP Rating Comparison

Singles vs multipacks vs display-ready vs pallet. Side-by-side comparison on screen at scale. The buyer sees every configuration with pricing and logistics data. Every comparison captured as format preference intelligence.

Controlled from the Sales App

The rep drives the Sales Table from the FIRE Sales App. Category navigation, IP rating filtering, promotional switching, and order building — all from one interface. The table is the display. The app is the control.

Offline at Any Fair

Full range cached locally. Sales Table and Sales App work together without internet. At Light+Building, PLMA, SIAL, or Gulfood — no dependence on fair WiFi. Session data syncs when connectivity resumes.

Session Intelligence Capture

Every product browsed, every IP rating compared, every project window explored, every category navigated. Structured per buyer session and feeding FIRE Analytics for category management and Light+Building ROI measurement.

Style Intelligence

What Electrical Brands Discover When Every Counter Session Becomes Specification Intelligence

The Bigger Picture

The Screen That Shows the Full Range Wins the Booth. The Data Wins the Quarter.

Electrical Components Light+Buildings are range presentation events. The buyer walks 8 halls and visits 40 stands. The brands that show range depth, promotional configurations, and IP rating options at scale get the order. The brands that show a shelf sample and a price list PDF get a follow-up email that may or may not convert.

FIRE Sales Table puts the full range on a large-format screen. The rep controls the experience from the Sales App: filtering by category, switching project windows, comparing IP ratings, and building the order — all while the buyer sees the products at a scale that makes decision-making immediate. Promotional pre-orders close during the session. Pack format decisions happen on screen. Listing discussions reference real data.

The intelligence capture is the compound advantage. Every product the buyer browses, every IP rating comparison, every project window explored generates structured data. After one Light+Building cycle, your booth planning shifts from creative instinct to product interaction evidence. After two, you know which categories to lead with per buyer channel, which IP ratings to feature, and which project windows to highlight per retail segment.

The screen is the tool. The session interaction data is the asset. And the asset compounds with every fair, every buyer session, and every product comparison that would otherwise have been a glance at a shelf that nobody measured.

Measurable Impact With FIRE

Reduce effort, accelerate velocity, and capture intelligence — across every channel and every project window.

up to
68%
Self-Service Reorders
Reps close orders at the booth, not via email follow-up
Listing outcomes captured with reason codes in real time
Close at the booth →
up to
3.4×
Promotional Reorder Rate
Promotional windows committed during the session
Pre-order velocity tracked per fair, per buyer, per window
Accelerate promotional commitment →
up to
8 weeks
Earlier Trend Signals
Shelf rotation visible in real-time portal data
Production adjusted before quarterly report arrives
Capture specification intelligence →
up to
100%
Distributor Intelligence Captured
Every listing gained, lost, and at risk — tracked
Category management powered by evidence, not spreadsheets
Own your listing data →
FIRE Sales Table

FIRE Sales Table Brings Your Full Range to the Booth.

Controlled via FIRE Sales App. Engagement data feeds FIRE Analytics. Orders sync to FIRE Core and the B2B Portal.

10 FIRE products

Your Full Electrical Components Range. One Large-Format Screen. Every Interaction Captured.

Category browsing. Pack format comparison. Promotional pre-orders. Controlled from the Sales App.

See the Sales Table
Get Started

Talk to Our Team

Tell us about your brand, your current B2B setup, and what you are looking to improve. We will show you exactly how FIRE works for your specific situation.

No generic demos. No slide decks. A real walkthrough with your products and your industry configuration.

What Happens Next

1
Discovery Call
Your products, channels, and systems.
2
Custom Demo
Platform configured for your industry.
3
Go Live
Connected to your ERP in 20–40 days.

Own Your Data. Learn From It. Use It With AI.

Trusted by leading Electrical Components brands across snacks, beverages, health & wellness, personal care, and household products worldwide.

FAQ

Frequently Asked Questions

FIRE captures every technical specifications interaction as structured data. When a buyer explores technical specifications options on the B2B Portal or Sales App, each selection is logged, analysed, and fed into the AI layer. Over three sales cycles, FIRE predicts technical specifications demand patterns with increasing accuracy — helping electrical components brands optimise production allocation and reduce dead stock by 15-25%. See FIRE Analytics.
Yes. FIRE Connect integrates with 250+ systems including SAP, Microsoft Dynamics, Oracle, and industry-specific solutions for compliance certificates. Most electrical components brands are fully integrated within 20-40 days. The integration is bidirectional — orders, stock levels, and compliance certificates data flow seamlessly between FIRE and your existing infrastructure. Learn about FIRE Connect.
Most B2B platforms digitise transactions. FIRE captures intelligence. Every buyer interaction across Portal, Sales App, Digital Showroom, and Remote feeds one unified data layer. After three cycles, the AI predicts buyer behaviour, flags churn risk, and recommends assortment adjustments specific to electrical components — including MOQ management. This compounding intelligence is what sets FIRE apart.
Typically 20 to 40 days from kickoff to live operation. FIRE has pre-built templates for electrical components including technical specifications, compliance certificates, and MOQ management workflows. The implementation team, based at our headquarters in Wollerau near Zurich, handles ERP integration, data migration, and buyer onboarding. First structured data flows within the first week.
Absolutely. FIRE supports multi-language, multi-currency, and region-specific pricing — essential for electrical components brands operating across Germany, Austria, Switzerland, and wider European markets. Data is hosted on AWS — with optional Swiss or European hosting available — fully GDPR and Swiss data protection compliant. Our Zurich team supports brands in German, English, and French. Contact us.
FIRE captures six categories of structured data per buyer session: product views, search behaviour, comparison patterns, technical specifications interactions, order composition, and session timing. For electrical components specifically, this includes compliance certificates preferences and MOQ management patterns. This intelligence compounds — each cycle makes predictions sharper and recommendations more actionable. Explore FIRE AI.
Also available for
Fashion & Apparel Consumer Electronics Beauty & Cosmetics Food & Beverage
All Industries →
Global Distribution

Specification Intelligence Compounding Across Every Market. Right Now.

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