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Fashion & Apparel · FIRE Sales Table

Visual Selling. Live Size Grids. Every Interaction Captured.

The FIRE Sales Table is a large touchscreen where your sales team presents collections, builds size-grid orders in real time, and captures every buyer interaction as structured data. At trade fairs, showrooms, or headquarters — wherever you sell, you capture intelligence.

The Difference

What the Sales Table Changes for Fashion Brands

From PDF to Touchscreen

No more printed lookbooks or static catalogue screens. Buyers swipe through collections, zoom into fabrics, compare colourways — all on a surface that captures every interaction.

From Paper Orders to Live Grids

Size × colour matrices on screen. Buyers tap quantities, see real-time totals, adjust on the fly. The order is confirmed before they leave the table. Zero paper, zero re-entry.

From Gut Feeling to Data

Which styles did buyers zoom into? Which colourways were compared? Which sizes were adjusted up or down? Every hesitation, every decision — structured data that compounds.

From Lost Context to Buyer Profiles

Next season, when the same buyer sits at the table, their history is loaded. Past orders, preferences, browsing patterns. The conversation starts where it left off.

From Disconnected to Unified

The Sales Table writes to the same buyer profile as the B2B Portal, Sales App, Digital Showroom, and Remote. One buyer, one profile, every channel connected.

From After-Fair Chaos to Instant Sync

Orders sync to the ERP via FIRE Connect the moment connectivity returns. No more two-week processing delays. No more illegible handwriting. No more lost orders.

Live on the Sales Table

How a Fashion Order Is Built in Real Time

Watch the buyer and sales rep collaborate on the touchscreen — from collection browsing to confirmed order.

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Collection Browsing

The buyer swipes through the AW26 collection. Jackets, knitwear, trousers — all high-res on the touchscreen. They zoom into a cashmere blend, compare three colourways.

12 styles viewed 3 zoom interactions 2 comparisons

Size Grid Opens

The buyer taps "Order" on the cashmere jacket. A full size × colour grid appears. 5 sizes, 4 colours, 20 cells. They start filling quantities — tapping each cell, seeing totals update live.

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M
L
XL
Navy
Camel
Charcoal

Order Grows

Two more styles added. A knit polo and a tailored trouser. The running total updates live: 47 units, 3 styles, CHF 18,400 wholesale. The buyer adjusts sizes on the fly.

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Units
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Styles
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CHF Value

Order Confirmed

The buyer signs on screen. Order confirmed. Automatically synced to ERP via FIRE Connect. Buyer profile enriched with 47 data points. Total time: 14 minutes.

✓ Order synced ✓ Profile enriched ✓ 47 data points
Fashion-Specific Modules

Built for How Fashion Sells

Collection Presentation Mode

Full-screen lookbook view with brand imagery, campaign films, and product details. Switch seamlessly from storytelling to ordering without leaving the table.

Size-Run Templates

Pre-configured size curves per buyer segment. Boutiques get one default, department stores another. Buyers adjust from a smart starting point instead of building from scratch.

Multi-Style Order View

See all selected styles in one grid. Compare totals, adjust quantities across styles, and review the full order before confirming — all on one screen.

Seasonal Carry-Over Intelligence

When a buyer returns next season, their top performers are pre-loaded. Size curves from last season become the starting point. Less friction, faster decisions.

Offline Trade Fair Mode

Full functionality without internet. Process 50 orders at Pitti, sync everything when you reconnect. No dependency on venue WiFi.

The Transformation

Before & After the Sales Table

Before
⊘ Paper order forms at trade fairs
⊘ Excel size grids emailed back and forth
⊘ Two weeks to process orders into ERP
⊘ Zero data from the selling interaction
⊘ No buyer history at next appointment
After
✓ Live orders on the touchscreen
✓ Interactive size grids with real-time totals
✓ Orders synced to ERP instantly
✓ 40+ data points per buyer session
✓ Full buyer history pre-loaded next season

Turn Every Selling Session Into Intelligence

Your sales team makes hundreds of presentations per year. With the FIRE Sales Table, every single one generates structured data.

Book Your Sales Table Demo

Part of the FIRE Product Ecosystem

Own Your Data. Learn From It. Use It With AI.

Trusted by Hugo Boss, Drykorn, LVMH, Bugatti Shoes, Micro Mobility, Mercedes, Binelli Group and 100+ leading brands worldwide.

FAQ

Frequently Asked Questions

FIRE captures every size grids interaction as structured data. When a buyer explores size grids options on the B2B Portal or Sales App, each selection is logged, analysed, and fed into the AI layer. Over three sales cycles, FIRE predicts size grids demand patterns with increasing accuracy — helping fashion & apparel brands optimise production allocation and reduce dead stock by 15-25%. See FIRE Analytics.
Yes. FIRE Connect integrates with 250+ systems including SAP, Microsoft Dynamics, Oracle, and industry-specific solutions for seasonal collections. Most fashion & apparel brands are fully integrated within 20-40 days. The integration is bidirectional — orders, stock levels, and seasonal collections data flow seamlessly between FIRE and your existing infrastructure. Learn about FIRE Connect.
Most B2B platforms digitise transactions. FIRE captures intelligence. Every buyer interaction across Portal, Sales App, Digital Showroom, and Remote feeds one unified data layer. After three cycles, the AI predicts buyer behaviour, flags churn risk, and recommends assortment adjustments specific to fashion & apparel — including pre-order management. This compounding intelligence is what sets FIRE apart.
Typically 20 to 40 days from kickoff to live operation. FIRE has pre-built templates for fashion & apparel including size grids, seasonal collections, and pre-order management workflows. The implementation team, based at our headquarters in Wollerau near Zurich, handles ERP integration, data migration, and buyer onboarding. First structured data flows within the first week.
Absolutely. FIRE supports multi-language, multi-currency, and region-specific pricing — essential for fashion & apparel brands operating across Germany, Austria, Switzerland, and wider European markets. Data is hosted on AWS — with optional Swiss or European hosting available — fully GDPR and Swiss data protection compliant. Our Zurich team supports brands in German, English, and French. Contact us.
FIRE captures six categories of structured data per buyer session: product views, search behaviour, comparison patterns, size grids interactions, order composition, and session timing. For fashion & apparel specifically, this includes seasonal collections preferences and pre-order management patterns. This intelligence compounds — each cycle makes predictions sharper and recommendations more actionable. Explore FIRE AI.
Also available for
Beauty & Cosmetics Footwear Sports & Outdoor Jewellery & Watches
All Industries →
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Talk to Our Team

Tell us about your brand, your current B2B setup, and what you are looking to improve. We will show you exactly how FIRE works for your specific situation.

No generic demos. No slide decks. A real walkthrough with your products and your industry configuration.

What Happens Next

1
Discovery Call
Your products, channels, and systems.
2
Custom Demo
Platform configured for your industry.
3
Go Live
Connected to your ERP in 20–40 days.
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