Footwear brands do not need more software. They need fewer disconnected sales tools. Excel size matrices emailed back and forth. PDF line sheets updated manually each season. Paper order forms at trade fairs. WhatsApp for quick reorders. Meanwhile, your ERP handles fulfilment and your CRM tracks accounts — but neither captures the rich buyer intelligence generated during the sales process.
FIRE is a single B2B sales platform that sits between your buyers and your existing systems. It replaces the fragmented sales tools — the Excel size matrices, the PDF catalogues, the emailed orders — with five connected products that share one data layer. Your ERP and CRM stay. The sales chaos disappears.
Each tool works in isolation. Your size matrices live in Excel. Orders sit in the ERP. Buyer preferences are in email threads. The data never connects. Your business intelligence is trapped in silos.
Size availability in one system. Orders in another. Sell-through data nowhere. When a retailer asks "which sizes are still available in style X?", your team scrambles across three systems to answer.
A buyer browses your portal, discusses styles with your rep, and orders at a trade fair. Three touchpoints, three disconnected data trails. A platform sees one buyer journey.
Without connected data, every decision is reactive. You learn about a trending style after the sell-in window closes. You discover a size-curve problem after production is committed. A platform gives you signals in real time.
A platform is not a better tool. It is a different architecture. One data layer where products, sizes, orders, customers, and interactions all live together natively.
FIRE is built in layers. Each handles a specific function, but they all share the same data.
Your entire catalogue with complete size matrices, materials, colourways, and seasonal availability — managed centrally, available everywhere.
Digital ordering through FIRE Sales Table, FIRE Sales App, and FIRE B2B Portal. Size-run ordering with real-time availability across all channels.
Complete buyer profiles: purchase history, size curves, browsing behaviour, seasonal preferences. Owned by your company, not individual reps.
Real-time analytics: sell-in progress, size velocity, regional trends, style performance. Decisions based on today's data.
The structured foundation. Every size run, every order, every buyer interaction stored in machine-readable format. This makes AI possible and creates your permanent competitive advantage.
See which sizes perform best across channels, regions, and retailer types. Not just what was ordered — what was browsed, selected, and abandoned. Spot size trends before they appear in sales reports.
Track a collection from its first showroom presentation to the last NOS replenishment. Compare sell-in vs. sell-through by style, size, and region. One view across all channels.
When size-level sell-through data, inventory positions, and buyer behaviour live in one system, you can predict which retailer needs which sizes before they call. Proactive beats reactive.
Three products for three selling contexts — all connected by the same data layer.
Present styles visually. Build size-run orders collaboratively. Every viewing and selection is captured.
Full buyer context at every visit. Size curves, style recommendations, order entry — all on mobile.
Browse, order, replenish — on their schedule. Every click captures buyer intent data.
Competitors can copy your designs. They can match your pricing. But they cannot replicate two years of structured size-level buyer data that compounds every day.
Build Your Data AdvantageTell us about your brand, your current B2B setup, and what you are looking to improve. We will show you exactly how FIRE works for your specific situation.
No generic demos. No slide decks. A real walkthrough with your products and your industry configuration.
The platform is the foundation. Data is the fuel. AI is the future.
Book a personalised demo — integrated with your ERP in 20–40 days.