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Sports Equipment · FIRE Sales App

Desktop Field Sales for Sports Equipment Brands.

The FIRE Sales App gives your field sales team spec comparison, equipment configuration, lease-vs-purchase workflows, and FIBO appointment management — on Mac and Windows, offline-capable, with every interaction captured as structured data.

The Problem

What Equipment Reps Deal With at FIBO Today

PDF Spec Sheets Kill Momentum

A buyer comparing two treadmills needs motor wattage, belt dimensions, noise level, weight capacity, and energy class side by side. In a PDF, that means flipping between page 12 and page 47. On the Sales App: two taps, everything compared.

Configuration Requires Follow-Up Emails

A functional rig in 47 frame configurations, 8 upholstery colours, and 4 weight stack options. Today: “I’ll send you a quote on Monday.” With the Sales App: configured, priced, and approved before the buyer leaves the booth.

Lease Calculations Happen Off-Screen

The buyer asks: “What if we lease instead of buy?” Your rep opens a calculator app, types numbers, and reads out a monthly rate. No comparison. No documentation. No data captured about the buyer’s leasing preference.

The Appointment

Anatomy of a FIBO Appointment

Five phases. From spec comparison to signed lease. Every interaction captured.

1

Load Buyer

Buyer tier, fleet size, location count, lease history, last FIBO purchases, preferred equipment categories — pre-loaded.

Buyer profile ready
2

Compare Specs

ProRun 9000 vs. 7500: motor 4.5HP vs. 3.0HP, noise 62dB vs. 68dB, belt 560mm vs. 510mm. Side by side. Decision by data.

Spec filters + preferences
3

Configure

Functional rig: 6-station frame, 100kg stacks, black/orange upholstery, buyer logo on each station. Price updates live.

Config saved to profile
4

Lease vs. Buy

Toggle: 48 months at €2,840/mo or purchase at €118,000. Maintenance included in lease. Tax impact shown. Buyer compares live.

Lease preference captured
5

Close & Sync

Order or LOI signed. Configuration locked. Delivery schedule generated. ERP synced. 36+ data points written to FIRE Core.

36+ pts → FIRE Core
The Differentiator

Equipment Configuration — The Feature That Closes at FIBO

Equipment Configurator · FunctionalPro Rig Series
FunctionalPro 6-Station Rig
Frame: powder-coated steel · EN 20957 certified · TÜV approved
Option
Selection
Impact
Frame Layout
6-Station8-Station4-Station
L: 4.2m × W: 2.8m
Weight Stacks
80kg100kg120kg
+€1,200 vs. 80kg
Upholstery
Black selected
Branding
Logo per stationNo branding
+€480 (6×€80)
Configuration Total
€14,680
or €348/mo × 48
EN 20957TÜVCEGS
Delivery: 6–8 weeks · Installation included
Every configuration choice, every colour selection, every lease toggle captured. After 120 FIBO appointments: you know which configs convert per buyer segment.
Capabilities

What the Sales App Does for Equipment Reps

Spec Comparison Engine

Motor power, belt width, noise level, weight capacity, energy class, dimensions — side by side. Two treadmills. Two bikes. Two rigs. The buyer decides on data, not on brochure design.

Visual Configurator

Frame layout, weight stacks, upholstery colour, branding options. Each change updates price, dimensions, lead time, and certification status in real time. The quote builds itself.

Lease vs. Purchase Toggle

One tap: switch between outright purchase and 36/48/60-month lease. Monthly rate, total cost, maintenance inclusion, upgrade path — all live. The buyer compares financial models on screen.

Certification per Machine

EN 20957, ISO 20957, TÜV, CE, GS per product. Buyer filters by required certifications. Hotel chains see liability documentation. Municipalities see public-use compliance.

Floor Plan Dimensions

Every machine has structured dimensions. The rep enters the room size and the app shows which equipment fits. No surprises at delivery. No returns because the rig is 20cm too wide.

Offline-First for Trade Fairs

Full catalogue, specs, configurator, lease calculator, and buyer profiles — offline. Works without connectivity at FIBO, ISPO, or any venue. Syncs when online.

Intelligence in Action

How Equipment Brands Use the Sales App

The Bigger Picture

In Equipment Sales, the Brand That Configures on Screen Closes at the Booth.

Equipment procurement is a spec-driven process. A gym chain does not buy a treadmill because the photo looks nice. They buy it because the motor power, noise level, and energy consumption meet their requirements — and the lease terms fit their financial model. The brand that delivers this data structured, comparable, and configurable wins the spec-in.

The Sales App puts every spec, every configuration, and every financial model on screen. The buyer sees the FunctionalPro rig in their brand colours, with 100kg stacks, logo per station, priced at €14,680 or €348/month for 48 months. The decision happens at FIBO, not in a follow-up thread.

After 120 FIBO appointments, you know which specs win spec-ins per buyer segment, which configurations convert, which lease terms are preferred, and which buyer tier chooses purchase over lease. That intelligence changes how you develop products, price configurations, and approach each segment.

410 Products. 47 Configurations. Lease and Purchase. One Screen.

The Sales App turns every FIBO appointment into structured equipment intelligence.

See the Sales App Live
Get Started

Talk to Our Team

Tell us about your brand, your current B2B setup, and what you are looking to improve. We will show you exactly how FIRE works for your specific situation.

No generic demos. No slide decks. A real walkthrough with your products and your industry configuration.

What Happens Next

1
Discovery Call
Your products, channels, and systems.
2
Custom Demo
Platform configured for your industry.
3
Go Live
Connected to your ERP in 20–40 days.

Own Your Data. Learn From It. Use It With AI.

Trusted by Hugo Boss, Drykorn, LVMH, Bugatti Shoes, Micro Mobility, Mercedes, Binelli Group and 100+ leading brands worldwide.

FAQ

Frequently Asked Questions

FIRE captures every equipment specifications interaction as structured data. When a buyer explores equipment specifications options on the B2B Portal or Sales App, each selection is logged, analysed, and fed into the AI layer. Over three sales cycles, FIRE predicts equipment specifications demand patterns with increasing accuracy — helping sports equipment brands optimise production allocation and reduce dead stock by 15-25%. See FIRE Analytics.
Yes. FIRE Connect integrates with 250+ systems including SAP, Microsoft Dynamics, Oracle, and industry-specific solutions for seasonal demand. Most sports equipment brands are fully integrated within 20-40 days. The integration is bidirectional — orders, stock levels, and seasonal demand data flow seamlessly between FIRE and your existing infrastructure. Learn about FIRE Connect.
Most B2B platforms digitise transactions. FIRE captures intelligence. Every buyer interaction across Portal, Sales App, Digital Showroom, and Remote feeds one unified data layer. After three cycles, the AI predicts buyer behaviour, flags churn risk, and recommends assortment adjustments specific to sports equipment — including team ordering. This compounding intelligence is what sets FIRE apart.
Typically 20 to 40 days from kickoff to live operation. FIRE has pre-built templates for sports equipment including equipment specifications, seasonal demand, and team ordering workflows. The implementation team, based at our headquarters in Wollerau near Zurich, handles ERP integration, data migration, and buyer onboarding. First structured data flows within the first week.
Absolutely. FIRE supports multi-language, multi-currency, and region-specific pricing — essential for sports equipment brands operating across Germany, Austria, Switzerland, and wider European markets. Data is hosted on AWS — with optional Swiss or European hosting available — fully GDPR and Swiss data protection compliant. Our Zurich team supports brands in German, English, and French. Contact us.
FIRE captures six categories of structured data per buyer session: product views, search behaviour, comparison patterns, equipment specifications interactions, order composition, and session timing. For sports equipment specifically, this includes seasonal demand preferences and team ordering patterns. This intelligence compounds — each cycle makes predictions sharper and recommendations more actionable. Explore FIRE AI.
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