The FIRE Sales App gives your field sales team spec comparisons, generation upgrades, colour and storage selection, allocation workflows, and MAP pricing — on Mac and Windows, offline-capable, with every interaction captured as structured launch data.
The retailer wants to see what improved. Your rep opens a slide deck and reads numbers aloud. The competitor who shows it interactively — spec by spec, with upgrade percentages — wins the appointment.
Launch stock is limited. Which retailer committed fastest? Which has the best sell-through? Without structured allocation data, decisions are politics, not performance.
The retailer compared colours and storage tiers, hesitated on one, asked about pricing for another. That preference journey disappears after the appointment. On the Sales App, every selection is captured.
Every spec comparison captures which improvements matter most to each retailer.
Old vs new, spec by spec, animated with upgrade percentages. The retailer sees exactly what improved and by how much. Every spec they linger on reveals what matters for their channel.
Every colour and storage variant available for selection. The retailer toggles combinations and compares pricing. Their full preference journey — including what they considered and rejected — is captured.
Tier-based allocation with commitment velocity tracking. The retailer who commits fastest gets launch stock. Historical sell-through data informs allocation decisions.
Device + earbuds + case + charger. Bundle pricing calculated live. Attach rate tracked per retailer. The rep sees which accessories convert best for each channel type.
Minimum advertised prices locked per product per channel. The retailer sees compliant pricing. Violations flagged. No ambiguity about what they can advertise.
Full product catalogue, spec comparison, allocation, and pricing — offline. Works without connectivity at any trade fair or venue worldwide. Syncs automatically when back online.
A retailer choosing between your new flagship and a competitor’s is not choosing on brand alone. They are choosing on the upgrade story: what improved, by how much, and what it means for their customers. The brand that shows this interactively — spec by spec, with data — wins the appointment.
After a full launch cycle of appointments, the data reveals which specs sell upgrades per channel type. Each retail segment cares about different features. That intelligence shapes your next launch messaging, allocation strategy, and content investment.
The Sales App is not a digital brochure. It is a launch intelligence tool that turns every trade fair appointment into structured upgrade data.
Turn every IFA appointment into structured launch intelligence.
See the Sales App LiveTell us about your brand, your current B2B setup, and what you are looking to improve. We will show you exactly how FIRE works for your specific situation.
No generic demos. No slide decks. A real walkthrough with your products and your industry configuration.
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