Your ERP processes invoices. Your CRM stores contacts. But the intelligence that would transform your launches — which specs drive allocation, which colours sell through per market, which accessories convert — is captured nowhere. FIRE captures the interaction data your ERP never sees.
Every interaction generates data. Without a digital system, that data decays — fast.
Which specs resonated with which retail channel? After one launch cycle of digital appointments, your marketing team knows what to lead with per segment. Messaging shifts from generic to data-driven.
Pre-order browsing and configuration data predict colour demand before production lock. The gap between what you manufacture and what the market wants shrinks with every launch cycle.
Who gets launch stock? The retailer who committed fastest and has the best sell-through history — not the one with the longest relationship. Digital data replaces politics with performance.
Which accessories attach best per device per channel? Digital capture reveals the patterns. Bundle recommendations become data-driven. Accessory margin — the real profit driver — is optimised per segment.
Hero films, teardown footage, lifestyle content — which drives commitment? Without digital capture, content budget follows creative instinct. With it, every piece has a measurable conversion impact.
Engagement declining? Reorder velocity dropping? Portal visits fading? Digital data makes retailer health visible before revenue declines — giving your team weeks to intervene, not months to discover.
An online order form is not digitalisation. It is a website. Digitalisation for consumer electronics means capturing structured data across the entire launch lifecycle: which specs retailers compare before committing, which colours they prefer per market, which accessories attach, which content converts, and how quickly each channel commits.
FIRE captures this across six channels. The trade fair appointment, the showroom experience, the midnight portal restock, the global Remote briefing — all structured, all feeding one data layer that compounds launch over launch.
After three product cycles, your launch planning does not start with a forecast. It starts with structured demand data: which specs sell per channel, which colours per market, which accessories per retailer type, and which content works. That intelligence is the strategy. The tools are just how you execute it.
Specs, colours, allocation, accessories, content ROI — one data layer, compounding every cycle.
Start DigitalisingTell us about your brand, your current B2B setup, and what you are looking to improve. We will show you exactly how FIRE works for your specific situation.
No generic demos. No slide decks. A real walkthrough with your products and your industry configuration.
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