Your ERP knows orders. Your CRM knows contacts. But nobody knows which buyer filtered for halal last Tuesday, which flavour was compared at SIAL, or which retailer's reorder frequency is dropping. A platform connects what tools cannot — and turns F&B selling interactions into compounding intelligence.
Allergen info in a spreadsheet. Pack formats in the ERP. Certifications in a shared folder. Pricing per channel in another file. When a buyer asks “show me all halal, ambient products in case format” — silence.
A buyer browses your portal at midnight, tastes your kombucha at Anuga, and reorders via email. Three touchpoints, three disconnected data trails. A platform sees one buyer journey.
Without connected data, every decision is reactive. You discover a trending flavour after the quarter ends. You notice a churn risk when the buyer stops ordering. A platform gives you signals in real time.
Built from the data layer up. Every layer adds capability.
Full variant catalogue: flavours, pack formats, allergen matrices, certifications, nutritional data, shelf-life rules. Managed centrally, available everywhere.
Digital ordering through Sales App, Sales Table, B2B Portal, Remote, and Showroom. Pack-size ordering with MOQs. Channel-specific pricing. Real-time stock.
Complete buyer profiles: order history, variant preferences, allergen requirements, certification needs, channel affinity, reorder frequency. One profile across all touchpoints.
Real-time analytics: reorder velocity, variant performance by channel, allergen trend maps, content ROI, churn signals. Dashboards per stakeholder.
The structured foundation. Every variant interaction, every reorder, every allergen filter, every tasting score stored in machine-readable format. This makes AI possible. This is your moat.
Know which buyers filter for which allergens across portal, Sales App, and trade fairs. Build allergen-aware assortments automatically. Spot certification gaps before they cost you listings.
Track reorder velocity across all channels. See which buyers are overdue. Detect seasonal shifts in real time. A toolstack gives you per-channel snapshots. A platform gives you the full picture.
Minimum shelf-life rules enforced across portal, Sales App, and Remote — per channel, per market. Not a manual check. A system-level guarantee.
Retail, HoReCa, convenience, online — each sees a different catalogue, different MOQs, different pricing. Managed centrally. Delivered per buyer. No duplication.
Your origin film plays in the Showroom, Remote, and Portal. The platform measures engagement and conversion impact across all three — not per channel, but unified.
Demand forecasting that uses portal browsing + trade fair signals + tasting data + reorder velocity. No single tool can feed AI this breadth. Only a platform can.
Tools solve tasks. A portal handles online orders. A CRM stores contacts. An ERP processes invoices. Each tool does its job. But the intelligence that emerges from connecting these jobs — which buyer is declining in activity, which flavour is gaining traction across channels, which origin story drives premium orders — that intelligence lives nowhere in a toolstack.
A platform is not a bigger tool. It is the layer that connects all selling interactions into one data model. In F&B, this matters more than in most industries. Because F&B has variant depth (800+ SKUs), compliance requirements (allergens, certifications), continuous demand (weekly reorders, not seasonal), and channel diversity (retail, HoReCa, convenience, online). No single tool was designed for this combination.
FIRE was. One product layer with full variant and allergen management. One commerce layer with pack-size ordering across six channels. One customer layer where every interaction writes to the same profile. One intelligence layer that turns it all into predictions. And one data layer that compounds every quarter.
One data layer. Six channels. Every variant, every allergen, every reorder — connected.
See the PlatformTrusted by Hugo Boss, Drykorn, LVMH, Bugatti Shoes, Micro Mobility, Mercedes, Binelli Group and 100+ leading brands worldwide.
Tell us about your brand, your current B2B setup, and what you are looking to improve. We will show you exactly how FIRE works for your specific situation.
No generic demos. No slide decks. A real walkthrough with your products and your industry configuration.