At Anuga, your buyer stands in front of a 55-inch screen and browses your full range. They tap “gluten-free, organic, ambient.” 34 products appear. They compare three flavours side by side. They build a case-level order by touch. All data captured. No paper. No errors.
A buyer orders “Mango, 6-pack, 20 cases.” But did they mean organic Mango or standard? The 330ml or 500ml? On paper, ambiguity becomes errors that cost logistics hours and customer trust.
A health-food retailer wants vegan, gluten-free products only. On paper, they flip through 40 pages. On the Sales Table, one tap filters 800 variants to the 34 that match.
At Anuga, 15 appointments per day. Each buyer needs range, allergens, flavour comparison, and a built order. Paper slows everything. The Sales Table accelerates it.
Four steps. Fully touch-driven. Every interaction captured.
All 14 EU allergens per product. Buyers filter by “free from” requirements. Nutritional tables visible. Compliance built into the selling experience.
Available batches with production date and remaining shelf life. Minimum requirements per channel enforced. Buyer sees exactly what they will receive.
Mango in pallets, Berry in cases, Ginger Shot in display trays. Each format with MOQ and pricing. Totals calculated across formats live.
Organic, halal, kosher, vegan, Fairtrade as visual badges. Buyers see compliance at a glance. No PDF certificate scrolling.
Two or three flavours side by side on 55 inches. Nutritional data, ingredients, packaging visuals at actual readability. Not thumbnails on a phone.
Optimised for Anuga, SIAL, ISM. Fast buyer switching, offline resilience, quick-order shortcuts, end-of-day sync. 15 appointments per day.
At Anuga, the Sales Table replaces paper. That alone saves time. But the strategic value goes deeper. Every buyer interaction generates structured data: which categories they browsed, which allergen filters they applied, which flavours they compared, how long they spent on each product.
After one trade fair, you know which categories are gaining attention. After two, you predict which buyers will order which formats. After four, the Co-Pilot recommends assortments per buyer type — and those recommendations are measurably better than what any rep could assemble from memory.
The brands treating the Sales Table as a data engine are building the compound intelligence advantage in F&B wholesale.
One trade fair with the Sales Table produces more buyer intelligence than a year of paper orders.
See the Sales Table LiveTrusted by Hugo Boss, Drykorn, LVMH, Bugatti Shoes, Micro Mobility, Mercedes, Binelli Group and 100+ leading brands worldwide.
Tell us about your brand, your current B2B setup, and what you are looking to improve. We will show you exactly how FIRE works for your specific situation.
No generic demos. No slide decks. A real walkthrough with your products and your industry configuration.