Your reps are your most important sales channel at Ambiente, Maison & Objet, and Salone del Mobile — and the least supported digitally. They carry paper catalogues, take notes on their phone, and email the order to the office afterwards. Meanwhile, 80% of the session intelligence — which rooms the buyer responded to, which materials they compared, which cross-category combinations they considered — evaporates before the next appointment. FIRE Sales App changes this. Every session captured. Every order placed on the floor.
Printed catalogues are six months behind the collection. PDFs on a laptop cannot show material configurations interactively. New collection launches at Ambiente have been announced but not yet uploaded. The rep improvises. The buyer notices.
Ambiente and Maison & Objet WiFi is congested across 100,000 visitors. Your rep’s cloud-based ordering tool fails to load at exactly the moment a buyer wants to commit. The momentum breaks. The order does not happen today.
The rep takes notes. The buyer gets a follow-up email with a quote. By Thursday, the momentum from Tuesday is gone. A competitor who could close on the floor has already shipped the confirmation. The order still has not been placed.
Not a demo. Not a mockup. A real trade fair session where the rep presents rooms, swaps materials, builds the order, and captures intelligence — all before the buyer moves to the next stand.
Interior designer, Stockholm. Project workspace pricing activated. Past session history loaded from sync.
Rep navigates to preferred atmosphere. Sofa range presented in room context. Buyer taps walnut variant.
Both swatches shown side by side. Buyer selects walnut. Rep adds to basket. System records comparison as material signal.
Room-based suggestion surfaces matching textiles. Buyer adds both. Cross-category attach: 2 departments.
Buyer signs off. Order appears in ERP. Confirmation email sent. Intelligence layer updated. Before they reach the next stand.
The complete collection presented by room atmosphere. Every variant, every material, every configuration — without a printed catalogue. Rep navigates atmospheres and attaches cross-category products naturally within the room story.
Full catalogue, room scenes, material swatches, pricing, and stock cached for offline use. Works at Ambiente, Maison & Objet, and Salone del Mobile without depending on fair WiFi. Orders queue and sync automatically on reconnect.
Orders placed in the app sync to your ERP via FIRE Connect the moment connectivity resumes. No manual entry, no email to head office. The confirmation is in the buyer’s inbox before they reach the next stand.
Scan a buyer badge or select segment manually and the app adapts: pricing tier, product visibility, minimum order quantities, and workflow all update automatically. Interior designer session differs from boutique session from hospitality project spec session.
Every rep session — rooms explored, materials compared, products added and removed, orders placed — feeds the same intelligence layer as portal orders. Rep-assisted sessions are tagged separately. Material signals from trade fair sessions compound with portal data.
Side-by-side product comparison, surface texture zoom, and material configuration within the room scene. A buyer hesitating between walnut and ebony can see both in the living room atmosphere before committing. The comparison is captured as a material signal.
At Ambiente, 48 minutes with a buyer from Stockholm is a window, not a certainty. If the rep cannot show the full walnut range in a Warm Scandinavian living room context, cannot confirm stock, cannot quote the right price for an interior designer account, and cannot close the order before the buyer moves on — the window closes. A competitor on the next stand who could do all of this took the order.
FIRE Sales App gives reps the tools to close on the floor. Room-based presentation, full material depth, live pricing, offline ordering, and same-session ERP sync. The moment the buyer commits, the order is placed. The confirmation is sent. The intelligence is captured.
The intelligence is the second advantage. Every trade fair session generates material preference data, room scene engagement metrics, and cross-category attach patterns. After one Ambiente cycle, your team knows which rooms closed fastest, which materials drew the strongest reaction from DACH retailers vs Nordic boutiques, and which cross-category combinations the Stockholm buyer responded to but the Milan buyer skipped.
After two collection cycles, the Sales App intelligence shapes rep training. The data shows that reps who start with room scenes and material swaps close 42% more orders at the fair than reps who start with the product catalogue. It shows that cross-category attach is highest when the rep adds lighting to a furniture scene within the first 8 minutes. It shows that hospitality buyers who see project pricing during the first scene visit commit 2.4× faster than those who receive it by email the next day.
This is not abstract analytics. This is operational intelligence that makes every rep session more effective, every trade fair more productive, and every collection launch more focused. The brand that arms its reps with room-based selling and captures every session as structured data does not just close more at the fair. It plans better for the next one.
The Sales App is the tool. The session intelligence is the asset. And the asset compounds with every collection, every fair, and every buyer visit.
Room-based selling. Offline ordering. Every session captured as intelligence. Ready before your next fair.
See the Sales AppTell us about your brand, your current B2B setup, and what you are looking to improve. We will show you exactly how FIRE works for your specific situation.
No generic demos. No slide decks. A real walkthrough with your products and your industry configuration.
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