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Home & Living · FIRE Sales Table

The Showroom Surface That Sells Rooms. Not Products.

Your showroom displays twelve room settings. Your collection has hundreds of material combinations. The gap between what you can show and what you sell is enormous — and invisible. The FIRE Sales Table closes that gap. A large-format screen controlled by your rep via the Sales App. Buyers see any room, any material, any combination at scale. The rep drives the story. The buyer experiences the room. And every second of that experience is structured intelligence.

The Problem

Twelve Room Settings. Hundreds of Material Combinations. The Gap Is Your Lost Revenue.

One Showroom Cannot Show Every Combination

Your showroom displays twelve room settings. Your collection has hundreds of material combinations. The buyer asks about walnut instead of oak, bouclé instead of linen. Without a screen, the rep describes. With one, the rep shows — and the buyer decides on the spot.

Room Context Gets Lost in Catalogues

Your catalogue shows products in isolation. But a pendant light only makes sense next to a dining table with a specific finish. The Sales Table shows rooms — complete scenes where lighting, furniture, and textiles work together. Context sells. Isolation does not.

Engagement Data From Showroom Visits Is Zero

The buyer spent 40 minutes in your showroom. Which rooms did they linger on? Which materials? Which cross-category combinations? Without a digital layer, your showroom generates impressions, not data. The Sales Table changes that.

How It Works

Rep Controls the App. Buyer Sees the Screen. Data Flows to Both.

Three layers in one session: what the rep does, what the buyer sees, and what FIRE captures.

1
Sales App
Rep selects “Living Room · Scandinavian” from scene library
Sales Table
Full room scene appears on the large screen — sofa, table, textiles, lighting in context
Data Layer
Scene selection, time-to-first-scene, buyer segment tagged
2
Rep swaps oak → walnut on the sofa frame. Taps bouclé cream for upholstery.
Room scene updates live — buyer sees walnut legs and bouclé texture at full scale on screen
Material swap captured: oak → walnut. Textile: linen considered → bouclé selected. Dwell: 22s
3
Rep adds brass floor lamp and travertine coffee table from cross-category menu
Items appear in the room scene. Buyer sees the complete mood. Price updates live on a side panel.
Cross-category attach: furniture + lighting + stone. Departments: 3. Room value building.
4
Rep toggles retail vs hospitality pricing. Shows volume tier for hotel project.
Pricing switches on screen. Room total updates. Buyer sees project economics at a glance.
Channel preference: hospitality. Volume tier explored. Pricing sensitivity captured.
5
Rep confirms order in the app. Quantities, delivery, payment terms — signed in session.
Order summary displayed on screen. Buyer reviews the room alongside the commercial terms.
Full session captured: scene path, material selections, cross-category attach, pricing model, close time.
Avg session18 min
Materials shown12 avg
Cross-dept2.8 avg
Close at visit+42%
Capabilities

What the Sales Table Does in a Home & Living Showroom

Room Scenes at Scale

The buyer sees a complete living room, bedroom, or dining scene on a large-format screen. Not a thumbnail. Not a catalogue page. A full-scale room where furniture, textiles, and lighting work together as a story.

Live Material Swaps

The rep selects a different wood finish in the Sales App. The room scene on the Sales Table updates instantly. The buyer sees walnut replace oak in real time — no imagination required, no follow-up render needed.

Cross-Category Room Building

The rep adds a pendant light from the lighting department, cushions from textiles, a vase from décor — all into the same room scene. The buyer sees the room evolve. The order grows across departments.

Hospitality Project Mode

Hotel lobby, restaurant, boutique suite. The rep switches to project mode in the Sales App. Volume pricing, custom material specs, and delivery timelines appear on the Sales Table. The buyer sees project economics alongside the room design.

Controlled from the Sales App

The rep drives the entire experience from the FIRE Sales App on Mac or Windows. Scene selection, material swaps, cross-category additions, pricing toggles, and order confirmation — all from one interface. The Sales Table is the display. The app is the control.

Session Data for Every Visit

Which scenes the buyer saw, which materials they reacted to, which cross-category items the rep added, and how quickly the order progressed — structured data that feeds collection planning, showroom investment, and sales training.

Session Intelligence

What Home & Living Brands Discover Through Sales Table Data

Material Preference
Walnut outperforms oak by 2.4× in living room scenes. Bouclé selected over linen in 68% of textile swaps.
Cross-Category Attach
Average session touches 2.8 departments. Lighting attaches to furniture in 74% of room builds.
Hospitality Signal
23% of sessions toggle to project mode. Average hospitality order value 4.2× retail. Volume tier explored in 81% of project sessions.
Close Velocity
Sales Table sessions close 42% more orders at visit. Average time from first scene to signed order: 18 minutes.
The Bigger Picture

The Showroom That Shows Rooms Outsells the Showroom That Shows Products.

A physical showroom is limited by space. You can display twelve room settings, but your collection spans hundreds of combinations. The FIRE Sales Table removes this constraint. Any room, any material, any combination — on a large screen, controlled by the rep from the Sales App.

The buyer sees rooms at a scale that catalogues and tablets cannot match. A dining table in dark walnut with brass legs and linen chairs, lit by a warm pendant — not as a 4-inch product photo, but as a room filling a large-format screen. The emotional impact drives commitment. The digital layer captures the intelligence.

After one collection cycle, your showroom data shapes your material strategy, your cross-category attach recommendations, and your room scene investments. After two cycles, you know which combinations close at the table and which stall. After three, your showroom planning does not start with a mood board. It starts with structured demand data from hundreds of buyer sessions.

The Sales Table is not a second screen. It is your showroom multiplied — every combination available, every session captured, every material preference structured. The screen is the tool. The session intelligence is the asset. And the asset compounds with every collection.

Core Intelligence

Ten FIRE products. One connected intelligence platform.

Tap any product to explore.

10 FIRE products

Room Scenes at Scale. Materials in Real Time. Orders Before They Leave.

The large-format showroom screen, controlled from the FIRE Sales App. Every session captured.

See the Sales Table
Get Started

Talk to Our Team

Tell us about your brand, your current B2B setup, and what you are looking to improve. We will show you exactly how FIRE works for your specific situation.

No generic demos. No slide decks. A real walkthrough with your products and your industry configuration.

What Happens Next

1
Discovery Call
Your products, channels, and systems.
2
Custom Demo
Platform configured for your industry.
3
Go Live
Connected to your ERP in 20–40 days.

Own Your Data. Learn From It. Use It With AI.

Trusted by leading home and living brands across furniture, textiles, lighting, and décor worldwide.

FAQ

Frequently Asked Questions

FIRE captures every configuration variants interaction as structured data. When a buyer explores configuration variants options on the B2B Portal or Sales App, each selection is logged, analysed, and fed into the AI layer. Over three sales cycles, FIRE predicts configuration variants demand patterns with increasing accuracy — helping home & living brands optimise production allocation and reduce dead stock by 15-25%. See FIRE Analytics.
Yes. FIRE Connect integrates with 250+ systems including SAP, Microsoft Dynamics, Oracle, and industry-specific solutions for room planning. Most home & living brands are fully integrated within 20-40 days. The integration is bidirectional — orders, stock levels, and room planning data flow seamlessly between FIRE and your existing infrastructure. Learn about FIRE Connect.
Most B2B platforms digitise transactions. FIRE captures intelligence. Every buyer interaction across Portal, Sales App, Digital Showroom, and Remote feeds one unified data layer. After three cycles, the AI predicts buyer behaviour, flags churn risk, and recommends assortment adjustments specific to home & living — including delivery scheduling. This compounding intelligence is what sets FIRE apart.
Typically 20 to 40 days from kickoff to live operation. FIRE has pre-built templates for home & living including configuration variants, room planning, and delivery scheduling workflows. The implementation team, based at our headquarters in Wollerau near Zurich, handles ERP integration, data migration, and buyer onboarding. First structured data flows within the first week.
Absolutely. FIRE supports multi-language, multi-currency, and region-specific pricing — essential for home & living brands operating across Germany, Austria, Switzerland, and wider European markets. Data is hosted on AWS — with optional Swiss or European hosting available — fully GDPR and Swiss data protection compliant. Our Zurich team supports brands in German, English, and French. Contact us.
FIRE captures six categories of structured data per buyer session: product views, search behaviour, comparison patterns, configuration variants interactions, order composition, and session timing. For home & living specifically, this includes room planning preferences and delivery scheduling patterns. This intelligence compounds — each cycle makes predictions sharper and recommendations more actionable. Explore FIRE AI.
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