Magazine
Book a Demo
Packaging & Packaging Materials · FIRE Digital Showroom

Your Packaging World. Interactive Screens. Every Material Explorable.

Your showroom has material samples in a rack and a corrugator model behind glass. Your range spans thousands of products across 6 material families. The Digital Showroom bridges the gap: wall screens show an interactive packaging line — from raw board to palletised finished goods. Click any station: see which materials apply, filter by grade and certification, compare suppliers, download test reports. Every interaction captured.

Use it in your showroom, at FachPack Nürnbergs, at your headquarters, or in any physical space where you present collections. Every interaction is captured as structured data.

The Virtual Packaging Line

Click a Station. The Materials Appear. The Specs Load. The Production Quote Builds.

Corrugator
Board grades, fluting, liners
🎨
Print Station
Flexo, litho-lam, digital
Die-Cutting
Flat-bed, rotary, laser
📦
Folding & Gluing
Lock-bottom, crash-lock, tuck
📈
Quality Control
ECT, burst, migration, visual
🚚
Palletise & Dispatch
Wrap, stack, label, ship
Corrugator
Single-facer and double-backer producing B, C, E, and BC flute board. Kraftliner and testliner options. Starch adhesive. Line speed up to 250 m/min. Board grades from 400 to 900 g/m2.
Kraftliner KL2 186gVirgin kraft · Burst 1200 kPa · FSC · €0.42/m²
Testliner TL3 140gRecycled · Burst 680 kPa · €0.28/m²
Wellenstoff WF 112gSemi-chem · B-flute · CMT 280N · €0.22/m²
Products124
Avg order€48K
Lead time3–5 days
The Experience

What the Digital Showroom Does for Packaging Brands

Three-Screen Presentation

Collections displayed across three large screens — a central main display flanked by two side screens. Buyers are surrounded by your products, specifications, and variants at a scale that no tablet or laptop can deliver. The physical presence of the product is replaced by the visual immersion of the setup.

Sound, Light & Atmosphere

Synchronise the screen experience with ambient sound, controlled lighting, and spatial design. When buyers enter your seasonal collection, the room transforms. The Digital Showroom creates a multi-sensory brand moment that a PDF catalogue or a spreadsheet never could.

Editorial Collection Stories

Present seasonal collections in editorial context — campaign imagery, mood sequences, trend narratives. The sales rep guides the buyer through a curated story. Buyers experience your brand vision before they see individual SKUs. This is how premium packaging brands should present.

Extended Sales Table

Built on the same technology as the FIRE Sales Table, but designed for larger screens and richer experiences. The sales rep controls the presentation, navigates through collections, and captures orders — while the buyer is immersed in the brand world. Same data layer, elevated experience.

Engagement Data Capture

Which collection stories hold attention the longest? Which products trigger the most interaction? Which mood sequences lead to orders? Every showroom session captures engagement data that reveals what truly resonates with buyers — data that a physical showroom visit could never produce.

Shared Data Layer

Showroom engagement feeds into the same buyer profile as FIRE Sales Table, FIRE Sales App, and FIRE B2B Portal. The buyer who experienced a collection in your showroom will see those same products highlighted when they later log into the B2B Portal to restock. One connected view across all touchpoints.

Turn Your Physical Space Into a Data-Capturing Brand Experience

Every showroom visit becomes structured data. Collections that resonate. Products that attract. Presentations that convert. The Digital Showroom captures it all.

Book Your Showroom Demo
💎

The buyer steps into the showroom. The lights dim. Three screens illuminate with the new collection story — immersive visuals, ambient sound, products rotating in perfect light. She touches the screen, zooms into product textures, compares four lip colours side by side. Twenty minutes later, the order is placed. Every second is now structured data.

The Experience

How a Digital Showroom Session Works

Four stages. One seamless experience. Every moment captured as structured data.

01 Setup

The Room Transforms

Three screens activate — a main display flanked by two side panels. Ambient lighting adjusts to your brand palette. Sound cues set the mood. When the buyer walks in, they are not entering a meeting room — they are surrounded by your brand world.

02 Presentation

The Collection Comes Alive

Campaign imagery fills the central screen. Side screens show detail views, product variants, or collection context. The sales rep navigates the same FIRE interface as the Sales Table — optimised for the three-screen setup. Every product is interactive and orderable.

3
03 Interaction

The Buyer Engages

Favourites are marked. Products are added to the order. The entire interaction — what was shown, what generated interest, what was passed over — is captured as structured data in real time. Every tap, every comparison, every pause.

buyer_profile.updated
04 After the Visit

The Data Compounds

The order is in the system. Engagement data feeds into the buyer's profile. When they log into the B2B Portal next week, favourites are saved, related products highlighted, restock suggestions informed by what was presented. The visit was not a moment — it was the beginning of a data relationship.

Get Started

Talk to Our Team

Tell us about your brand, your current B2B setup, and what you are looking to improve. We will show you exactly how FIRE works for your specific situation.

No generic demos. No slide decks. A real walkthrough with your products and your industry configuration.

What Happens Next

1
Discovery Call
Your products, channels, and systems.
2
Custom Demo
Platform configured for your industry.
3
Go Live
Connected to your ERP in 20–40 days.
"

When buyers step into our showroom, the three screens transform the space. They are inside our brand world.

Brand Experience Director
Luxury Corrugated & Board & Packaging House
"

The data from showroom sessions is incredible. We know exactly which collection stories drive orders.

Creative Director
Artisan Packaging Brand

Part of the FIRE Product Ecosystem

FAQ

Frequently Asked Questions

FIRE captures every custom dimensions interaction as structured data. When a buyer explores custom dimensions options on the B2B Portal or Sales App, each selection is logged, analysed, and fed into the AI layer. Over three sales cycles, FIRE predicts custom dimensions demand patterns with increasing accuracy — helping packaging & logistics brands optimise production allocation and reduce dead stock by 15-25%. See FIRE Analytics.
Yes. FIRE Connect integrates with 250+ systems including SAP, Microsoft Dynamics, Oracle, and industry-specific solutions for print specifications. Most packaging & logistics brands are fully integrated within 20-40 days. The integration is bidirectional — orders, stock levels, and print specifications data flow seamlessly between FIRE and your existing infrastructure. Learn about FIRE Connect.
Most B2B platforms digitise transactions. FIRE captures intelligence. Every buyer interaction across Portal, Sales App, Digital Showroom, and Remote feeds one unified data layer. After three cycles, the AI predicts buyer behaviour, flags churn risk, and recommends assortment adjustments specific to packaging & logistics — including minimum run quantities. This compounding intelligence is what sets FIRE apart.
Typically 20 to 40 days from kickoff to live operation. FIRE has pre-built templates for packaging & logistics including custom dimensions, print specifications, and minimum run quantities workflows. The implementation team, based at our headquarters in Wollerau near Zurich, handles ERP integration, data migration, and buyer onboarding. First structured data flows within the first week.
Absolutely. FIRE supports multi-language, multi-currency, and region-specific pricing — essential for packaging & logistics brands operating across Germany, Austria, Switzerland, and wider European markets. Data is hosted on AWS — with optional Swiss or European hosting available — fully GDPR and Swiss data protection compliant. Our Zurich team supports brands in German, English, and French. Contact us.
FIRE captures six categories of structured data per buyer session: product views, search behaviour, comparison patterns, custom dimensions interactions, order composition, and session timing. For packaging & logistics specifically, this includes print specifications preferences and minimum run quantities patterns. This intelligence compounds — each cycle makes predictions sharper and recommendations more actionable. Explore FIRE AI.
Also available for
Fashion & Apparel Footwear Jewellery & Watches Food & Beverage
All Industries →

Ready to See FIRE in Action?

Book a personalised demo — integrated with your ERP in 20–40 days.

Book a Demo +41 44 244 17 77
Global Distribution

Intelligence Compounding Across Every Market. Right Now.

Allocation confirmed
Tokyo
😉 Book Your Demo
🔥