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Packaging & Packaging Materials · FIRE Sales App

Every Converter Visit. Full Material Context. Zero Guesswork.

Your rep visits 3 FMCG manufacturers per day. Each buyer manages 40 SKUs across 8 filling lines. Without the Sales App, they carry printed spec sheets and show static PDF material data. With FIRE, the rep opens the material configurator on the tablet, builds the laminate structure layer by layer, calculates cost per 1000 packs live, and submits the production quote before leaving. At FachPack, the same app drives the booth.

FIRE Sales App changes this. Full buyer context on arrival. Visual product presentation on tablet. Order entry in real time. Every visit generates structured data.

Live on the Tablet

Build the Pack. See the Cost. Change a Layer. The Price Updates Instantly.

Pack Cost Configurator — Stand-Up Pouch 250g · 500,000 run
Print film
PET 12μm reverse-print 8-col
€0.018
Barrier
AlOx-coated PET 12μm
€0.012
Structure
BON 15μm
€0.009
Sealant
mPE 70μm peelable
€0.008
Adhesive
PU solventless 2.5 g/m²
€0.004
Conversion
Slitting + pouch-making + zipper + spout
€0.016
Cost/pack€0
Cost/1000€0
Run: 500K€0
vs competitor−12%
Switch barrier from AlOx to Alu foil: +€0.006/pack · Switch sealant to standard PE: −€0.003/pack · Every change recalculates instantly on the tablet.
Sales App captures: Laminate configured (5 layers). Cost/pack €0.067 shown. Buyer compared AlOx vs Alu barrier (+€0.006 trade-off). Run of 500K quoted at €33,500. Buyer requested framework for 4 SKUs. AI: schedule follow-up with procurement director for annual contract.
The Problem

Field Sales Is Running Blind

No Buyer Context

Reps arrive at a store without knowing what the retailer ordered last season, which products performed, or what their browsing behaviour on the portal reveals. Every visit starts from scratch.

Paper-Based Ordering

Orders written on paper, emailed as photos, re-typed in the office. Product codes transposed. Quantities unclear. The process creates errors and destroys data.

Visit Intelligence Lost

The rep knows which products the buyer reacted to. But that intelligence stays in their head — and disappears when they leave the company or simply forget. No structured capture means no institutional memory.

The Solution

How Sales App Works for Packaging Brands

Buyer Profile on Arrival

Open the app, see everything: last 12 months of orders, top products by revenue, portal browsing activity, open restock suggestions, and notes from previous visits. Your rep is prepared before saying hello.

Visual Product Presentation

Show product ranges on a tablet with high-res imagery. Let the buyer swipe through collections, zoom into textures, compare products. Packaging demands visual selling — even on the road.

Real-Time Order Entry

Build the order during the meeting. Customer-specific pricing loads automatically. Quantities, product selections, and delivery dates — all entered once, synced immediately. No re-entry.

Offline-Capable

No WiFi at the store? No problem. FIRE Sales App works offline with full catalogue, pricing, and order entry. Syncs automatically when connectivity returns.

Smart Restock Suggestions

Based on the buyer's purchase history and restock cycle, the app suggests which products are due for replenishment. Proactive selling instead of waiting for the buyer to remember what they need.

Visit Data Capture

Every product shown, every product discussed, every order placed — captured as structured data. This feeds into the same data layer as FIRE Sales Table and FIRE B2B Portal. Cross-channel buyer intelligence.

Packaging-Specific Modules

Field Sales Tools Built for Packaging Materials

The Sales App includes modules designed for how packaging field reps actually work — visual selling, product-specific conversations, and compliance questions that need instant answers.

Visual Product Grid

Present products as visual cards on the tablet — not as product codes in a list. Buyers respond to colour, and the Sales App shows colour. Filter by family, finish, or format. The rep navigates visually, and the buyer immediately understands the range.

Smart Restock by Product

The app knows which products this buyer ordered last season and suggests a restock based on their purchase cycle. The rep does not need to remember — the system surfaces the right products at the right time, with pre-filled quantities based on historical patterns.

Instant Compliance Answers

Is this product vegan? What is the INCI list? Is it EU-compliant for this market? The rep can answer instantly because ingredient data, certifications, and regulatory status are structured attributes — not buried in a separate document or email thread.

Turn Every Store Visit Into Intelligence

Your reps make hundreds of visits per year. With FIRE Sales App, every single one generates structured data that compounds into competitive advantage.

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A Day With FIRE Sales App

What a Field Visit Looks Like With Data

The difference between a sales visit with FIRE and without FIRE is not just convenience. It is the difference between generating data and losing it.

1
On the way

Full Buyer Context Before Arrival

Before the rep walks in, they see the buyer's complete profile: last order, portal browsing history, favourite products, restock predictions, and any notes from previous visits. If the buyer browsed the new lip collection on the B2B Portal last week but did not order, the rep knows to start there.

2
At the store

Visual Presentation on Tablet

The rep presents product ranges with high-resolution imagery on the tablet. Products, specifications, packaging — everything is visual. The buyer sees the new collection the way it was designed to be seen, not as a line item on a spreadsheet. Products are added to the cart during the conversation.

3
During the visit

Order Placed Before Leaving

The order is confirmed on the spot — with correct pricing, correct quantities, correct SKUs. No follow-up email. No manual data entry back at the office. The order is in the system the moment the rep walks out. Even offline, the app captures everything and syncs when connectivity returns.

4
After the visit

Intelligence Feeds the Platform

The visit data joins the buyer's profile. Products shown, time spent per category, products that triggered interest, order value — all structured. The next touchpoint (a B2B Portal session, a remote call, another visit) starts from this data. Your field intelligence stops living in notebooks and starts compounding in the platform.

Equip Your Sales Team With Data

See how FIRE Sales App transforms field visits from isolated events into connected, data-generating touchpoints.

Book a Sales App Demo
Get Started

Talk to Our Team

Tell us about your brand, your current B2B setup, and what you are looking to improve. We will show you exactly how FIRE works for your specific situation.

No generic demos. No slide decks. A real walkthrough with your products and your industry configuration.

What Happens Next

1
Discovery Call
Your products, channels, and systems.
2
Custom Demo
Platform configured for your industry.
3
Go Live
Connected to your ERP in 20–40 days.
"

Before FIRE, our reps walked into stores blind. Now they know what the buyer browsed on the portal last week.

Field Sales Director
Natural Packaging Brand
"

Offline capability was the dealbreaker for us. Half our retailers are in areas with poor connectivity. The app just works.

Sales Operations Manager
Indie Packaging Materials Company

Part of the FIRE Product Ecosystem

FIRE Sales App connects with FIRE Sales Table, FIRE B2B Portal, FIRE Digital Showroom, and FIRE Remote — one data layer across all channels.

FAQ

Frequently Asked Questions

FIRE captures every custom dimensions interaction as structured data. When a buyer explores custom dimensions options on the B2B Portal or Sales App, each selection is logged, analysed, and fed into the AI layer. Over three sales cycles, FIRE predicts custom dimensions demand patterns with increasing accuracy — helping packaging & logistics brands optimise production allocation and reduce dead stock by 15-25%. See FIRE Analytics.
Yes. FIRE Connect integrates with 250+ systems including SAP, Microsoft Dynamics, Oracle, and industry-specific solutions for print specifications. Most packaging & logistics brands are fully integrated within 20-40 days. The integration is bidirectional — orders, stock levels, and print specifications data flow seamlessly between FIRE and your existing infrastructure. Learn about FIRE Connect.
Most B2B platforms digitise transactions. FIRE captures intelligence. Every buyer interaction across Portal, Sales App, Digital Showroom, and Remote feeds one unified data layer. After three cycles, the AI predicts buyer behaviour, flags churn risk, and recommends assortment adjustments specific to packaging & logistics — including minimum run quantities. This compounding intelligence is what sets FIRE apart.
Typically 20 to 40 days from kickoff to live operation. FIRE has pre-built templates for packaging & logistics including custom dimensions, print specifications, and minimum run quantities workflows. The implementation team, based at our headquarters in Wollerau near Zurich, handles ERP integration, data migration, and buyer onboarding. First structured data flows within the first week.
Absolutely. FIRE supports multi-language, multi-currency, and region-specific pricing — essential for packaging & logistics brands operating across Germany, Austria, Switzerland, and wider European markets. Data is hosted on AWS — with optional Swiss or European hosting available — fully GDPR and Swiss data protection compliant. Our Zurich team supports brands in German, English, and French. Contact us.
FIRE captures six categories of structured data per buyer session: product views, search behaviour, comparison patterns, custom dimensions interactions, order composition, and session timing. For packaging & logistics specifically, this includes print specifications preferences and minimum run quantities patterns. This intelligence compounds — each cycle makes predictions sharper and recommendations more actionable. Explore FIRE AI.

Ready to See FIRE in Action?

Book a personalised demo — integrated with your ERP in 20–40 days.

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