The FIRE B2B Portal is not a webshop with a login. It is a dealer-facing intelligence layer built for sports and outdoor complexity: four product categories, tech spec filtering, certification badges, pre-order and NOS in parallel, activity-based navigation, and dealer-tier personalisation — while capturing every click as compounding data.
Softgoods in S–XXL. Footwear in EU 36–46 with widths. Hardgoods in S/M/L/XL frames. Accessories in back-length sizing. A generic portal handles one model. FIRE handles all four simultaneously.
A dealer choosing between two hardshells compares 28,000mm vs 20,000mm water column, 3-layer vs 2.5-layer, Gore-Tex Pro vs Pertex Shield. Without structured spec filtering, they call your competitor who has it.
bluesign, GRS recycled, PFC-free, Fair Wear, Oeko-Tex. Retailers increasingly require structured proof. A PDF certificate buried in email is not a filter. FIRE makes certifications first-class attributes.
Fashion portals do pre-order. F&B portals do restock. Sports & outdoor needs both in parallel: AW26 pre-order alongside NOS carry-over replenishment. Different timelines, pricing, and stock logic.
Bergzeit sees Pro-line exclusives and Tier 1 margins. SportScheck sees the standard range. bergfreunde.de gets NOS focus with product feeds and SEO data. One portal, three experiences.
Running dealers browse running products. Climbing specialists browse climbing gear. Generic portals show a flat list. FIRE maps every product to activities, so dealers find what they sell.
Personalised by tier. Filtered by activity. Every interaction captured.
Every portal session follows this path. The intelligence compounds across seasons.
Dealer browses by activity, filters tech specs, compares membranes, checks certifications, builds an order.
22 data points written to dealer profile: tech spec filters, comparison choices, activity interest, cert requirements.
Portal data joins ISPO appointment data, showroom engagement, and remote session data. One dealer, full context.
Co-Pilot recommends assortments. Dashboards show tech trends. AI predicts demand by feature and activity.
Your sales team visits 200 dealers at ISPO and on field trips. The portal serves 2,000 — on Saturday mornings, during ISPO week, across time zones. Each session generates structured data: tech spec filters, certification requirements, activity interest, size patterns, NOS reorder velocity.
The portal also fills the seasonal gap. Between ISPO in January and delivery in August, months pass. The portal captures NOS reorder data year-round, so the AI has continuous signals instead of seasonal snapshots. After one season, the Co-Pilot pre-fills orders. After two, it predicts which dealers need which tech features before they log in.
For outdoor brands, the portal is not optional. It is the always-on channel that captures the tech-spec intelligence and certification patterns your sales team cannot — because they are not there at 11 PM when the specialty mountain shop owner decides which membrane to stock for next season.
The portal works when your office does not. Every session makes the next one smarter.
See the Portal LiveTrusted by Hugo Boss, Drykorn, LVMH, Bugatti Shoes, Micro Mobility, Mercedes, Binelli Group and 100+ leading brands worldwide.
Tell us about your brand, your current B2B setup, and what you are looking to improve. We will show you exactly how FIRE works for your specific situation.
No generic demos. No slide decks. A real walkthrough with your products and your industry configuration.