Your portal is not a webshop with a login. It is a self-service platform where dealers manage pre-orders, restock during peak season, configure products, filter by specs, and download marketing assets — all 24/7, all captured as seasonal demand data. Four dealer types. Four experiences. One portal.
30 locations. Each needs seasonal stock. Pre-orders in February, NOS restocks all summer, replacement cushions in autumn. Today: 30 phone calls per restock cycle. On the portal: each location orders independently, head office sees consolidated view.
Project-based. 6–12 week lead times. Custom fabric combinations. Need spec sheets for client presentations, weather resistance documentation for hotel compliance, and project pricing with volume discounts. Today: 5 emails per project. On the portal: one project flow.
Need product data feeds, high-res images, MAP-controlled pricing, and real-time stock. Seasonal demand spikes hit without warning. Today: manual stock updates via spreadsheet. On the portal: API-synced stock and automated pricing rules.
Each row = a dealer type. Each column = a portal behaviour. The pattern shapes your strategy.
Pre-order with early-bird discounts, NOS with real-time stock, end-of-season clearance pricing. Three commercial modes in one portal, switching automatically per calendar window.
14 fabrics, each with UV, water, frost, and salt specs. Stock per fabric variant. Natural Teak: 24 units. Storm Blue: made-to-order. The dealer filters, compares, and orders by spec.
Interior designers see a dedicated project interface: terrace dimensions, zone planning, spec compliance, lead time scheduling, and volume project pricing. Different from the retail buyer flow.
Garden centre chains: each location orders independently with their own stock levels. Head office sees a consolidated dashboard. 30 locations, one portal, one view.
High-res product images, lifestyle photos, spec sheets, care instructions, display setup guides. Dealers download what they need for their own shop displays and online listings.
Cushion replacement sets, winter covers, cleaning kits. Auto-suggested before season end. Linked to exact products the dealer carries. Proactive upsell without a sales call.
A garden centre chain logs in and sees NOS stock, seasonal bestsellers, and reorder suggestions based on last year’s velocity. An interior designer logs in and sees a project flow with terrace planning, spec compliance, and lead time scheduling. An online dealer sees product data feeds, stock APIs, and MAP pricing. A hotel procurement manager sees project pricing, weather specs, and installation coordination.
One portal. Four experiences. Each optimised for how that dealer type actually buys. And every interaction — every fabric filtered, every spec compared, every pre-order vs NOS choice — feeds the intelligence layer that shapes your next collection, your production planning, and your sales strategy.
After 480 dealers and 3 seasons: the behaviour matrix tells you exactly who your dealers are, how they buy, and what they need. That is not a webshop feature list. That is dealer intelligence.
Garden centres, designers, online pure-plays, hotels — each served with the right experience.
See the Portal LiveTell us about your brand, your current B2B setup, and what you are looking to improve. We will show you exactly how FIRE works for your specific situation.
No generic demos. No slide decks. A real walkthrough with your products and your industry configuration.
Trusted by Hugo Boss, Drykorn, LVMH, Bugatti Shoes, Micro Mobility, Mercedes, Binelli Group and 100+ leading brands worldwide.