Peak season. Your dealers sell through faster than expected. They log into the portal, check NOS stock in real time, reorder, and confirm delivery — no phone call, no email, no waiting until Monday. The portal handles seasonal peaks, pre-order windows, NOS restocks, and dealer-tier pricing — while capturing every interaction as structured demand intelligence.
The heatwave hits. Lounges sell out Friday. The dealer calls Monday. Your team checks stock. Calls back Tuesday. Ships Wednesday. Arrives next Monday. The competitor who had a portal shipped Friday evening.
The dealer wants to reorder the 3-seater in Natural Teak. Is the fabric in stock? Can they switch to Sand if Teak is out? Nobody knows until the backoffice checks. On the portal: real-time stock per fabric per module.
Which products sell out first in a heatwave? Which fabrics move fastest in June vs August? Which dealers restock 3 times and which only once? Without portal data, these patterns are anecdotes. With portal data, they are production intelligence.
Average days from NOS restock to dealer sellthrough. Lower = hotter.
Per module, per fabric, per warehouse. The dealer sees what is available now — not yesterday’s export. Natural Teak 3-seater: 12 left. Sooty daybed: 24. Live, updated every 15 minutes.
14 fabrics. Filter by UV resistance, water column, frost rating, salt resistance. Coastal dealer? One filter shows salt-resistant options. The dealer decides on data, not guesswork.
February: pre-order with 8% early-bird for March delivery. July: NOS restock from available inventory. Same portal, same login, different commercial logic. The dealer knows what to expect.
Garden centre chains: volume pricing + fleet discounts. Boutique dealers: standard + display material. Interior designers: project pricing + lead times. Online pure-plays: MAP-controlled. Per login, automatic.
Cushion covers, parasol fabric, frame connectors — matched to exact module and fabric. The dealer orders a replacement Natte Sooty cushion for the 3-seater. Auto-matched. No wrong parts.
POS displays, fabric sample cards, lifestyle posters, price tags. Orderable per collection. The dealer sets up their seasonal display from the portal. Shipped with the first pre-order delivery.
A webshop shows products and takes orders. The FIRE B2B Portal captures the rhythm of outdoor wholesale: which products move fastest in a heatwave, which fabrics run out first in June, which dealers restock 3 times per season, and which only once. That intelligence shapes next season’s production plan.
Saturday evening NOS restocks alone add €96k per quarter. After three seasons, the velocity data predicts stockouts 2 weeks in advance. Pre-order browsing in February predicts bestsellers in July with 84% accuracy. Dead inventory drops 40% because production matches demand signals, not last year’s guesswork.
The portal is the ordering interface the dealer sees. The intelligence layer is what the brand builds. And it compounds every season.
Not a webshop. A seasonal intelligence layer for outdoor brands.
See the Portal LiveTell us about your brand, your current B2B setup, and what you are looking to improve. We will show you exactly how FIRE works for your specific situation.
No generic demos. No slide decks. A real walkthrough with your products and your industry configuration.
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