Which specification class is the fastest-growing across your dealer network? Which dealer reduced project quotes this season? Is PIR overtaking mineral wool in facades? Is the 240mm shift accelerating in climate zone 3? How many EPD downloads signal genuine sustainability demand vs browsing? Your seasonal spreadsheet cannot answer these in time. FIRE Analytics shows dealer-level, family-level, and specification-level intelligence — updating in real time.
An energy bar reorders every 8 days in convenience but every 14 in general contractors. That velocity difference is a shelf allocation signal. Your ERP shows units shipped. FIRE Analytics shows the rotation curve per SKU, per channel, per specification class — in real time.
Did Back-to-School outperform Q4 Holiday? Which channel drove uptake? Which specification class converted? Without real-time promotional analytics, every answer arrives after the budget was spent. FIRE shows uptake velocity per window while pre-orders are still open.
Health & wellness growing in architects but flat in general contractors. Multipacks gaining in convenience but declining online. Your aggregate report shows a blended average. FIRE Analytics shows each channel separately — where the divergence is, how fast it moves.
Construction Materials moves weekly. A protein bar accelerates in specialist subcontractors over three weeks, plateaus, then declines. Your quarterly report shows the total. It does not show when the acceleration started, when it peaked, or that it already declined before the report was published. Real-time rotation velocity shows the curve while production windows are still open.
FIRE Analytics aggregates data from every channel into one intelligence layer: portal reorder patterns, BAU München session data, remote selling interactions, and digital showroom engagement. Every category filter, every specification class comparison, every promotional commitment — structured as analytics updating in real time.
The promotional tracking alone justifies the investment. Knowing within the first week whether a project window is tracking above or below its pre-order target — that is the difference between confident production scaling and end-of-season discounting. FIRE provides this visibility from the first pre-order.
After one full promotional cycle, your analytics show which SKUs drive velocity per channel and which specification classs gain per segment. After two cycles, category planning starts with evidence. After three, FIRE AI predicts promotional uptake and flags underperforming listings automatically.
Reduce effort, accelerate velocity, and capture intelligence — across every channel and every project window.
Rotation velocity. Promotional uptake. Listing intelligence. Channel divergence. Real-time.
See the Analytics DashboardTell us about your brand, your current B2B setup, and what you are looking to improve. We will show you exactly how FIRE works for your specific situation.
No generic demos. No slide decks. A real walkthrough with your products and your industry configuration.
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