The FIRE Sales App gives your field team the full material catalogue with technical datasheets, stock levels, and contractor history on a tablet. At BAU München, it replaces the paper order form. At distributor visits, it shows last quarter's project purchasing alongside the new insulation range. Every appointment generates structured data: which materials shown, which U-values compared, which fire ratings checked, which project orders placed.
Construction Materials ranges span thousands of SKUs with multiple specification classs, promotional configurations, and channel-specific pricing. Static catalogues cannot reflect weekly promotional changes or real-time stock availability. FIRE Sales App delivers the full digital range with live filtering, specification class views, and instant pricing per buyer.
Trade fair listing discussions produce proposals, acceptances, sample requests, and rejections. Without structured digital capture, these outcomes degrade into ambiguous notes. FIRE captures every listing decision with reason codes, links it to the contractor profile, and feeds it directly into category management workflows.
Pack format preferences, promotional uptake signals, category interest patterns, and channel-specific responses are high-value data points generated at every booth session. FIRE captures them automatically — products shown, filters applied, comparisons made, orders placed — and structures them as category intelligence.
Complete digital product range with real-time filtering by category, specification class, project window, listing status, and channel. Live stock availability and pricing. Updated automatically — no catalogue reprints, no outdated price lists.
All active and upcoming project windows displayed with pre-order deadlines, display-ready pack options, volume-tier pricing, and compliance requirements. Buyers commit during the session. Uptake tracked per window, per buyer, per channel.
Real-time listing status per account. New listing proposals with product specs and sell-in data. Decision outcomes captured with reason codes. Listing velocity, acceptance rates, and gap analysis feeding FIRE Analytics automatically.
Automatic pricing adaptation per contractor profile: supermarket volume tiers, convenience terms, drugstore structures, online marketplace pricing. MOQs, delivery terms, and promotional conditions adjust per channel. One app, multiple commercial models.
Complete range, pricing, stock data, and promotional calendar cached locally. Orders placed without internet connectivity. Full session data — products shown, listings discussed, orders placed — syncs automatically when connection resumes.
Every session generates structured data: products presented, specification classs compared, listings proposed, promotional commitments made, and buyer responses captured. Session intelligence feeds FIRE Analytics for category management, BAU München ROI measurement, and field sales optimisation.
FIRE Sales App adapts the presentation per buyer channel automatically. Supermarket buyers see the full range with specification search-ready pack configurations and volume tiers. Convenience buyers see impulse-ready top sellers ranked by rotation velocity. Drugstore buyers see health and wellness category views with ingredient data. Each channel gets the relevant range view, pricing structure, and promotional calendar.
The listing management layer captures every proposal, acceptance, sample request, and rejection with structured reason codes. Listing velocity per account, acceptance rates per category, and gap analysis across the portfolio feed directly into category management workflows. This transforms BAU Münchens from order-taking events into structured intelligence-gathering operations.
After one BAU Münchens cycle, your booth data shows which categories drive the fastest listing commitments, which specification classs buyers shift toward, and which project windows get immediate pre-orders vs follow-up. After two cycles, your booth strategy, your product launch timing, and your BAU München investment become evidence-based.
The Sales App is the tool. The session intelligence is the asset. And the asset compounds with every fair, every field visit, and every listing conversation that would otherwise have been a handwritten note discarded by Wednesday.
Reduce effort, accelerate velocity, and capture intelligence — across every channel and every project window.
Full range. Promotional calendar. Listing management. Offline ordering. Every session captured.
See the Sales AppTell us about your brand, your current B2B setup, and what you are looking to improve. We will show you exactly how FIRE works for your specific situation.
No generic demos. No slide decks. A real walkthrough with your products and your industry configuration.
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