Your showroom has material samples on shelves. Your insulation cross-sections are displayed behind glass. Your concrete technology is explained on a poster. The Digital Showroom transforms your space: wall screens show interactive material exploration — tap an insulation panel to see thermal performance curves, rotate a fixing system to check load ratings, compare concrete mixes by compressive strength and workability. Every interaction captured as structured distributor intelligence.
Sustainability and sourcing transparency now influence listing decisions in every major chain. A brochure gets discarded. A 55-inch origin film with high completion rates shifts perception — and you know exactly who watched it.
your full range. A shelf shows 50. The buyer leaves thinking your range is narrow. A centre screen shows everything — filterable by category, format, and promo window. Range depth becomes visible. Listing conversations change.
BAU Münchens costs six figures. Without structured capture, you count visitors but not interactions. Which categories held attention? Which promos got commitment? Which origin content converted? Without data, next year’s booth is another guess.
Sourcing, production, certifications — in cinematic quality on a dedicated screen. most buyers watch to completion. Brands with origin content on screen report stronger listing commitments than those relying on brochures alone.
your full product range at 98-inch scale. Filterable by category, specification class, and promo window. The buyer sees your full range depth — not the 50 products on the shelf. Nutritional data, certifications, and pack specs one tap away.
The order builds in real time while the buyer browses. Quantities, formats, volume tiers, delivery dates — all visible. No follow-up email needed. Orders close during the session, not three weeks later.
One tap switches all three screens to a different project window. Q4 Holiday to New Year Health in one second. Products, pricing, and display-ready configurations update across all screens simultaneously.
The rep controls all three screens from the FIRE Sales App. Category selection, promo switching, origin playback, order building — one device, one interface. The screens are the stage. The app is the director.
Category dwell time, origin content completion, promo window interest, specification class comparisons, and in-session conversion — structured per buyer. Next year’s booth design starts with this data, not a hunch.
Construction Materials BAU Münchens compress listing decisions into three days. The buyer visits 40 stands. A shelf sample with a price list is forgettable. A three-screen experience showing origin, range, and live ordering simultaneously is not. The brands buyers remember after the fair are the ones who made it impossible to forget.
Sustainability now drives listing decisions in every major retail channel. The left screen puts that advantage on display — cinematic quality, not a brochure. Buyers who complete the origin film convert at significantly higher rates. And unlike a brochure, you know exactly who watched, how long, and whether it led to an order.
The centre screen solves a structural problem: your booth shows 50 products, your range has thousands of SKUs. Without the screen, the buyer underestimates your depth. With it, they browse by category, compare specification classs, and explore promotional configurations — all at a scale that justifies the listing conversation.
After one BAU Münchens cycle: you know which origin content drives engagement, which categories attract interaction, which promos convert fastest. After two cycles: booth layout, content investment, and range presentation are evidence-based. The data compounds. The guesswork ends.
Reduce effort, accelerate velocity, and capture intelligence — across every channel and every project window.
Turn your next BAU Münchens booth into the one buyers remember — and the one you can measure.
See the Digital ShowroomTell us about your brand, your current B2B setup, and what you are looking to improve. We will show you exactly how FIRE works for your specific situation.
No generic demos. No slide decks. A real walkthrough with your products and your industry configuration.
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