A sommelier browsing by-the-glass options needs a different portal experience than a retailer ordering cases for the shelf — and both differ from an importer managing allocations across markets. Wine and spirits demands a portal that adapts per channel, not one template that serves nobody well. FIRE delivers three tailored experiences on one data layer, capturing vintage-level intelligence from every interaction.
Supermarkets commit to 90-day ranges with planogram compliance. Convenience reorders top sellers weekly. Same products, completely different buying behaviour, MOQs, pricing, and presentation needs. One product grid serves neither.
Drugstore buyers filter by ingredient, certification, and health claim. They need category-level views, not alphabetical product grids. Without adapted workflows, the portal loses the buyers who need the most specialised experience.
If all buyers see the same portal, your analytics cannot distinguish a convenience reorder pattern from a supermarket range signal. Channel-specific workflows generate channel-specific intelligence — the foundation for targeted category planning.
Tasting notes, grape variety filters, appellation browsing, food pairing suggestions, and by-the-glass format selection. The portal speaks the sommelier's language. Wine list builders with seasonal rotation support.
Case pricing, pallet deals, shelf-ready displays, and promotional windows. Previous orders pre-filled. Top sellers ranked by velocity. Margin visibility for the retail buyer. Seasonal gifting collections with special formats.
Vintage-specific allocation pools, market-level pricing in local currency, compliance document downloads, excise certificate generation, and shipment tracking. The portal manages the full importer relationship from reservation to delivery.
Automated product feeds with vintage data, tasting notes, scores, producer profiles, and high-resolution imagery. Real-time stock sync per vintage. API integration for marketplace platforms like Vivino, Wine-Searcher, and specialist retailers.
New vintage releases managed per channel. On-trade gets tasting access first. Importers receive allocation windows. Off-trade gets shelf-ready availability. Each channel experiences the vintage release on its own timeline with its own pricing.
Each channel generates distinct intelligence. On-trade shows which wines work by the glass. Off-trade shows shelf velocity. Importers show market-level demand. The portal captures all three separately and in aggregate — powering vintage-level distribution planning.
Convenience stores lead impulse trends. Supermarkets follow with volume. Drugstores drive health category growth. Online grocery amplifies with reach. Each channel moves at different speed, in different directions, with different commercial requirements. A portal that treats them all the same generates data that treats them all the same — no channel-specific intelligence at all.
The FIRE B2B Portal adapts per channel. Supermarket buyers see range planning tools. Convenience sees smart reorder with impulse assortments. Drugstores get health category views with ingredient filtering. Online grocery gets automated data feeds. Four workflows, one portal, one intelligence layer feeding FIRE Analytics.
The intelligence advantage is multiplicative. When you see that protein bars are accelerating in convenience weeks before supermarkets follow, you adjust marketing per channel. When drugstores drive health trends that convenience has not yet adopted, you time product launches per channel. Channel intelligence shapes pricing, production, portal content, and promotional strategy.
The portal is the tool. The channel-specific shelf intelligence is the asset. The asset compounds with every cycle, every channel, and every buyer whose session reveals which trends are leading and which are following.
Reduce effort, accelerate velocity, and capture intelligence — across every channel and every promotional window.
Supermarkets, convenience, drugstores, and online grocery — each with the workflow they need.
See the PortalTell us about your brand, your current B2B setup, and what you are looking to improve. We will show you exactly how FIRE works for your specific situation.
No generic demos. No slide decks. A real walkthrough with your products and your industry configuration.
Trusted by leading Wine & Spirits brands across snacks, beverages, health & wellness, personal care, and household products worldwide.