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Wine & Spirits · FIRE Sales App

Sales App for Wine & Spirits Brands.

At ProWein, your rep has 20 minutes with an importer. At a tasting dinner, the sommelier decides in the moment. In the field, the distributor wants to see the vintage portfolio on a tablet, not a printed PDF. The FIRE Sales App turns every presentation into structured data — which wines were shown, for how long, what was tasted, and what was ordered. Every interaction becomes intelligence.

The Problem

Why Traditional Sales Tools Fail Wine & Spirits Brands at Every Touchpoint.

Range Complexity Exceeds Print Capability

Wine & Spirits ranges span thousands of SKUs with multiple pack formats, promotional configurations, and channel-specific pricing. Static catalogues cannot reflect weekly promotional changes or real-time stock availability. FIRE Sales App delivers the full digital range with live filtering, pack format views, and instant pricing per buyer.

Listing Outcomes Need Structured Capture

Trade fair listing discussions produce proposals, acceptances, sample requests, and rejections. Without structured digital capture, these outcomes degrade into ambiguous notes. FIRE captures every listing decision with reason codes, links it to the buyer profile, and feeds it directly into category management workflows.

Session Intelligence Requires Digital Infrastructure

Pack format preferences, promotional uptake signals, category interest patterns, and channel-specific responses are high-value data points generated at every booth session. FIRE captures them automatically — products shown, filters applied, comparisons made, orders placed — and structures them as category intelligence.

Four Surfaces, One App

The Sales App Adapts to Where You Sell.

01

Trade Fair
Presentations

20 minutes per importer at ProWein. The Sales App shows your vintage portfolio, captures tasting reactions, and confirms allocation on the spot.

02

Tasting Room
Showroom

Control wall screens from the app
Present vintages on the Sales Table
Capture dwell time per wine shown
Place the order during the tasting
03

Field
Visits

Every distributor and importer visit generates structured data. Vintages presented, reactions captured, orders placed.

04

FIRE
Remote

Tokyo importer. Zurich winemaker. Same visual selling experience. Same data captured. Zero distance penalty.

FIRE Sales App

FIRE Sales App Powers Every ProWein and Field Visit.

Session data syncs to FIRE Core. Listing outcomes feed FIRE Analytics. Promotional commitments carry over to the FIRE B2B Portal.

10 FIRE products

Your Next ProWein Does Not Have to End With Handwritten Listing Notes.

Full range. Promotional calendar. Listing management. Offline ordering. Every session captured.

See the Sales App
Get Started

Talk to Our Team

Tell us about your brand, your current B2B setup, and what you are looking to improve. We will show you exactly how FIRE works for your specific situation.

No generic demos. No slide decks. A real walkthrough with your products and your industry configuration.

What Happens Next

1
Discovery Call
Your products, channels, and systems.
2
Custom Demo
Platform configured for your industry.
3
Go Live
Connected to your ERP in 20–40 days.

Own Your Data. Learn From It. Use It With AI.

Trusted by leading Wine & Spirits brands across snacks, beverages, health & wellness, personal care, and household products worldwide.

FAQ

Frequently Asked Questions

FIRE captures every vintage management interaction as structured data. When a buyer explores vintage management options on the B2B Portal or Sales App, each selection is logged, analysed, and fed into the AI layer. Over three sales cycles, FIRE predicts vintage management demand patterns with increasing accuracy — helping wine & spirits brands optimise production allocation and reduce dead stock by 15-25%. See FIRE Analytics.
Yes. FIRE Connect integrates with 250+ systems including SAP, Microsoft Dynamics, Oracle, and industry-specific solutions for duty compliance. Most wine & spirits brands are fully integrated within 20-40 days. The integration is bidirectional — orders, stock levels, and duty compliance data flow seamlessly between FIRE and your existing infrastructure. Learn about FIRE Connect.
Most B2B platforms digitise transactions. FIRE captures intelligence. Every buyer interaction across Portal, Sales App, Digital Showroom, and Remote feeds one unified data layer. After three cycles, the AI predicts buyer behaviour, flags churn risk, and recommends assortment adjustments specific to wine & spirits — including allocation by market. This compounding intelligence is what sets FIRE apart.
Typically 20 to 40 days from kickoff to live operation. FIRE has pre-built templates for wine & spirits including vintage management, duty compliance, and allocation by market workflows. The implementation team, based at our headquarters in Wollerau near Zurich, handles ERP integration, data migration, and buyer onboarding. First structured data flows within the first week.
Absolutely. FIRE supports multi-language, multi-currency, and region-specific pricing — essential for wine & spirits brands operating across Germany, Austria, Switzerland, and wider European markets. Data is hosted on AWS — with optional Swiss or European hosting available — fully GDPR and Swiss data protection compliant. Our Zurich team supports brands in German, English, and French. Contact us.
FIRE captures six categories of structured data per buyer session: product views, search behaviour, comparison patterns, vintage management interactions, order composition, and session timing. For wine & spirits specifically, this includes duty compliance preferences and allocation by market patterns. This intelligence compounds — each cycle makes predictions sharper and recommendations more actionable. Explore FIRE AI.
Also available for
Fashion & Apparel Consumer Electronics Beauty & Cosmetics Food & Beverage
All Industries →
Global Distribution

Intelligence Compounding Across Every Market. Right Now.

Allocation confirmed
Tokyo
😉 See the Sales App
🔥